Austin Texas Real Estate Blog


"I'm in print! Things are going to start happening to me now!" - How ActiveRain helped get me published in Texas Realtor Magazine

The line above comes from Steve Martin's character Navin Johnson in the 1979 classic comedy "The Jerk", which is one of my all-time favorite movies, and it pretty well sums up my own feelings when the latest issue of Texas Realtor magazine arrived at my office.

If you're not familiar with this scene, Navin gets really excited when the new phone books arrive as the gas station where he works:

Navin R. Johnson : The new phone book's here! The new phone book's here!
Harry Hartounian : Boy, I wish I could get that excited about nothing.
Navin R. Johnson : Nothing? Are you kidding? Page 73 - Johnson, Navin R.! I'm somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity - your name in print - that makes people. I'm in print! Things are going to start happening to me now.

And now, I am following in Navin's footsteps, having had an article of mine appear in "Texas Realtor" magazine this month.  Hopefully, I will not be attacked by a sniper, as he was.  :)

Last month, I was approached by the director of content for the Texas Association of Realtors to write a piece about why someone should start blogging. He had been reading my AR blog for awhile, which led to this very cool opportunity.




Here is the article reproduced in its entirety:

Six Reasons to Start Blogging

Why You Should Share Your Insights and Expertise With the Online World

So, you're thinking about jumping into the world of blogging, but you aren't totally sold on the idea?  Here are some reasons to take the plunge:

Expand your sphere.  Having an interesting real estate blog will help you forge new friendships and increase your business contact base; they are really one and the same in real estate.  When you blog effectively and consistently, you have the opportunity to build an online audience of people who pay attention to you and your opinions.  This attention results in referrals from real estate professionals, and consumers feel like they know and trust you before you've actually met.


Exert influence.   You have an opportunity to affect the news and conversations going on in and about the real estate industry.  The media likes to focus on the negative stuff for the most part.  Got something positive to say?  Let your voice be heard.


Improve yourself.  I guarantee your communication skills will improve.  Even if you're already a good writer, you'll get better.  Additionally, the more time you spend reading other blogs, the more knowledgeable you'll become.  This translates into real-world expertise with clients.


Get noticed on the Web.  Google, Yahoo, and other search engines love blogs.  One of the easiest ways to increase your visibility online is to generate new, relevant blog entries on a consistent basis.  Blogging will improve your search engine rankings and help potential clients find you more easily.


Become the authority.  Position yourself as the specialist on a topic.  If you have a tight niche that you are looking to maximize, blogging will enable you to become the known expert.  There are blogs that focus exclusively on downtown condos, waterfront luxury homes, and short sales.  In the potential client's mind, you can become the only person worth contacting.


Build trust.  People feel more comfortable working with someone they have already "connected" with one some level.  Frankly, most of the clients I get from my blog have already decided to use me as their agent before they initiate contact.  With that in mind, you'll save a lot of effort at the beginning of the sales process, because you don't have to spend extra time convincing the client to choose you.


Jason Crouch is the broker/owner of Austin Texas Homes and has been selling homes in Austin for over 12 years.  He is a well-known blogger and is available to teach or speak throughout Texas on the topic of blogging and other social media marketing tools.  Visit his blog at  Contact him at  




If you're looking for a home in the Austin area, you can also visit my primary website at  Thanks!

Comment balloon 58 commentsJason Crouch • May 27 2009 10:50PM
"I'm in print! Things are going to start happening to me now!…
The line above comes from Steve Martin's character Navin Johnson in the 1979 classic comedy "The Jerk" which is one of my all-time favorite movies, and it pretty well sums up my own feelings when the latest issue of Texas Realtor… more
More Baby Pictures - I can't believe she is almost 7 weeks old…
figured it was time for some gratuitous baby photos since it has been a couple of weeks since the last ones that I posted. I also have a cool new video of my kids that I would like to share sometime soon, but frankly I'm a bit tired to get it… more
What Motivates You? A Quick Look at How I Got into Real Estate
Not long ago, I was speaking with a friend of mine, and I explained to him that one of the quickest ways to get me to do something was to utter one of the following phrases: "Jason, you won't be able to do that. " OR "… more
Learn & Laugh Every Week on Social Media Edge Radio!
In case you don't normally read my blog, Ken Cook and I have been hosting a one-hour online radio show every Tuesday for the past six months We recently decided to change the name of the show from "Twitter Tuesday"… more
"Between a Rock and a Weird Place" - Pflugerville, Texas…
With its newest marketing slogan, "Pflugerville: Between a Rock and a Weird Place", my current hometown seems poised for even more growth now that it has been named as one of the "Top 100 Places to Live" according to Relocate… more
Austin Earns Yet Another Honor - "Top City For a Fresh Start…
Relocation. com released an interesting new list a couple of days ago, naming Austin, Texas #1 on its list of "Top Cities for a Fresh Start". This is an interesting study, and one which seems particularly apt considering the rough… more
Hello, My Name is Jason, and I am a Book Addict…
One of the many reasons that my wife and I get along so well is that we understand each other and we each tolerate a silent addiction that we share. We love to read. As for me, I am not what one would consider to be a "casual… more
Austin Named "America's Best Bargain City" by Forbes. com
Austin has been honored on yet another national list this week, having been named the #1 city on Forbes' latest list of "Best Bargain Cities". I took a close look at the data they used in calculating the top rankings. As always,… more
Austin, Texas Named #2 on New List - "5 Cities Where Americans…
For a long time, I have considered myself blessed to be selling homes in the Austin, Texas area. It seems like our town gets a fair amount of positive media exposure these days from the national press. Once again, Austin was recognized with… more
Stone Hill Town Center - VIDEO UPDATE
Earlier today, I met with my friend Debbie Ates at Wilshire Homes (Commons at Rowe Lane) and she requested that I update my previous video about Stone Hill Town Center. This new shopping center is located less than two miles from my home in… more