Austin Texas Real Estate Blog

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Seeking Your Ideas and Perspective - Planning for 2012 and Beyond

If you don't mind, I'd love to hear some input and perspective from you. I have a number of decisions on my mind with our company, and I would welcome any helpful advice/direction. Please note that I said "helpful". :) I'm editing this opening paragraph now that I've finished writing the rest of the post and I realize that some of the stuff I wrote below seems a little disjointed. Hang in there if you can.

Here's the thing: I've been selling homes full-time in Austin for 15 years as of this month. I started my own brokerage just over 7 years ago. We've had some very good years (thankfully, 2011 was one of them) and a couple of very lean years, too. As we begin another year, my business partner and I are evaluating things to try to determine the best direction for ourselves and our company. I find myself going back and forth between two extremes: big-time company growth vs. streamlining, saving money, and focusing on my own sales.

We're paying way too much for office space, so we're likely moving down the hall to a smaller, much less expensive space. Most of our agents work from home, so it seems silly to pay for a large space with lots of barely-used desks. This downsize in physical office space will save us $1700/month, so that's a no-brainer. We will be moving.

I could use some of the savings for additional marketing/branding, I suppose. Again, I'd have to think about the most effective use of these dollars. I've used just about every type of print and internet marketing technique over the years, and it seems that the internet is the only one that makes much sense, outside of handwritten notes (not a joke). Again, I welcome your input.

We have a nice system in place for the leads from our website, and a relatively substantial number of new prospective buyers sign up every day. I would love to increase our conversion rate for these leads, since I worked so hard to get the traffic in the first place. It seems that this would probably entail more accountability, and a different system, although I have no idea how much this might cost to design and implement. I could focus on SEO, but since we're getting ample traffic, perhaps the site needs a re-design to maximize its effectiveness? Here's our primary website: http://www.austintexashomes.com

I DO offer something that seems to be in short supply based on my conversations with agents: I care. I genuinely care about the people who work for us, and I am available pretty much any time to answer questions or provide advice. I've never been involved in a lawsuit or mediation of any kind, because we really try to head off problems before they grow into full-fledged legal issues. I value honesty and integrity, which might be a hindrance to substantial growth, although I'd like to think otherwise. Maybe I'm not cut-throat enough, and I'm okay with that.

There's no easy way to say this next part, so I guess I'll just be blunt. I promise it's not sour grapes, just an observation. I have seen other local companies grow to 50 agents and beyond with seemingly less to offer, other than possibly bravado and aggressiveness on the part of the managing broker/owner. I don't begrudge them their success, and I'm sure I could learn something from their recruiting efforts. Having interviewed a few agents who went to work elsewhere, only to be disillusioned, I just can't bring myself to over-promise to agents. Yes, we have leads. No, I can't tell you how many to expect, nor do I want agents who are dependent on me or the company to produce all or most of their business.

I haven't instituted minimum production standards for our agents, partly because it struck me as disingenous, since I wouldn't have been given a chance with my original mentor/broker if these were in place, but I think I was a great addition to his team for 8 years. It reminds me of the classified ads I used to see for Dell Computers that required a college degree and 2-4 years of experience, when the CEO was a college dropout. That being said, I don't think I want very many brand-new agents, partly because of the time commitment involved in training. What are your thoughts on minimum standards for sales production?

I've managed up to 20 agents in the past, and I think I could handle a lot more (40-50+), under the right circumstances. Namely, if I weren't so dependent on my own sales to provide the vast majority of my income, and if the agents were at least somewhat self-sufficient. I recognize that this sounds obvious.

I guess the bottom line is that I am torn between building an actual business that can provide income for me on its own vs. continuing to grow my personal sales. I am now 41 years old. I don't think I want to drive people around showing houses (even if they're nice houses) when I am 60 or 70.

I need a plan.

Feel free to chime in below with ideas. I'm all ears.

Thanks for reading!

 

Photo credit:Joe Shlabotnik via Flickr.com Creative Commons license

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

A Few Thoughts on Influence

It seems as though I hear more and more these days about the notion of "influence", both from sites like Klout and from various industry lists (Most Influential, etc.). My intent with this post is not to discount or disavow any such influence, but to provide some food for thought.

There are plenty of people I can point to throughout the course of my life who have served as good influences on me and my character. Of course, I also had a few that were...less than helpful. 

When it comes to my own personal influence, there aren't that many areas that concern me. Here's a sample:

Am I influencing my wife and kids in a positive way? As a father of four, there are few things more important than the mental and physical well-being of my children. I love them all dearly, and I am fascinated to watch them grow and develop into really interesting people. I teach them about our faith, our love for one another, and how to relate to the world at large. I am incredibly thankful that I've been blessed with a wife who does a stellar job as my partner in this regard. I tell each of them that I love them...daily (yes, even my teenage son). I want them to know that I am always available to talk, and my love is unconditional. 

Am I influencing my friends to trust me? I sure hope so. I like to think of myself as a very loyal friend, although I'm certainly not perfect. The people that I see on a regular basis are important to me, and I care about how they view me.

Am I influencing my clients to remain loyal, and to send their friends and family to me? Without this particular influence, I wouldn't make a living selling homes. I've been doing this for 15 years now, and 2011 was my best income year since 2006. Why is that? Well, part of the reason is that I focused on my clients and on providing the best possible service that I could muster for them. This has always been important to me, but I was more intentional about it this year.

Am I influencing the world? This is a tough question. I've seen examples of small actions that have long-lasting effects. Like the "butterfly effect" or the tried-and-trite ripples in a pond, we often don't really know what kind of impact we have on the lives of those around us. I've also had more obvious influence on three of my friends who credit me with saving their lives. Since I can't leave that last sentence hanging with no explanation, I will say that I talked two of them out of suicide (one on multiple occasions). The other told me that he was inspired by my 2010 weight loss and changed his lifestyle dramatically.

The bottom line is this: All I can do is try to be obedient to God and attempt to provide a good example for my friends and my family. THAT is the influence that matters to me.

Thanks for reading!

 

Photo credit: raspberreh via Flickr.com

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

The Real Estate Mystery

I've been selling homes full-time in Austin since 1997. I've trained dozens of local agents, and coached many others around the country. As a broker and owner of my own independent real estate firm, I've helped with hundreds of transactions. Through my online networking efforts and "in person" conferences, I'm thankful that I've met hundreds (maybe thousands) of agents. 

 Why do I mention this?

Well, it's pretty straightforward. Having encountered agents and clients of all types, I've noticed one trend:

Real estate is neither as easy as clients think, nor as hard as agents think.

Allow me to explain:By and large, I think the general perception from the public at large is that we real estate agents have it pretty easy. Show a home or two, help with some paperwork, then coast into commission town. I'm oversimplifying things, of course, but I know that I'm not far off here. I wish it were true that my job was that simple. It involves being really patient and diplomatic even in the face of major adversity, often from your own colleagues. Sometimes, clients aren't loyal. Often, lenders make mistakes that jeopardize sales. Frankly, there are a lot of moving parts when it comes to real estate sales, and a lot of juggling has to occur.

Having said that, real estate isn't rocket science, either. When agents are struggling (I've been there), it's easy to blame outside factors:

"The economy is in the tank."

"Banks have tightened guidelines, so no one can get a loan anymore."

"The media won't quit talking about how bad things are."

Believe me, I've had the same thoughts myself at times, but the bottom line is this: In any given market on any given month, people are buying homes. They might be buying fewer homes than they were 5 years ago, but there is business to be had everywhere. 

If you're a consumer reading this post, know that most agents work hard and a solid number of us are good at what we do and conduct business in a professional manner. If you're an agent, grab your share of the pie. The pie may not be as large, but neither is the number of people who want a piece anymore. Too much analogy? 

There's the paradox as I see it, and of course it's just my opinion. I've always found it interesting how different the perspective is from the outside vs. the inside of our industry. In my own naive way, I think it's probably the opposite of how doctors are perceived by others ("Wow, being a brain surgeon has to be a really hard job.") compared with their self-perception ("Brain surgery ain't hard."). Alright, in fairness, they probably don't say "ain't".  

What are your thoughts? I welcome your feedback.

Photo: rrenzoo Creative Commons 2.0

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

Selling a Home? Here are Some Factors that you CAN Control

When you’re trying to sell your home, there are things that you simply can’t change. If you bought in an awkward location, there’s not much you can do about that now. If the plan isn’t as functional/modern as most buyers would prefer, this is something that may cost too much to remedy. You also can’t really control which buyers are in the market at any given time.

However, there are three big items that you can and DO control:

  • Price
  • Condition
  • Agent

Pricing: This is a biggie. Make sure that you give this part some sincere thought. You and your listing agent don't dictate the market - buyers do. In fact, one definition of market value is the price that a ready, willing, and able buyer will pay for your home.

A solid agent can provide a comparative market analysis (CMA) that should give you a good idea where to begin when pricing your home to sell.

Also, give some thought to where the "breaking points" are with the homebuying audience. In my local market in Austin (and probably elsewhere), $200,000 is one such breaking point. What that means is that there are a lot of buyers looking UP TO $200,000, but NOT over. If you price your home at $202,500, you are hurting your chances of selling. Price it at $200,000 or $199,999 if you want to use the retail psychology trick. Either way, it's a big mistake to go just over one of these breaking points. Your agent should be able to help with this, too. 

TIP: If possible, go with your agent to see a couple of the homes that you will be competing with nearby. This will allow you to see what potential buyers are seeing, and it often gives you a much better sense of how your home stacks up.

Condition: As I alluded to above, you probably don't want to spend a fortune remodeling your home, but you do want it to show in the best possible light. Getting good photos, staging, cleaning the carpet, and painting if needed are all inexpensive ways to improve the condition. If you have repairs that you already know are needed, do them now. If buyers notice them, they tend to assume that the home isn't well-maintained. I guess the best advice I can give here is to get your house in the best possible condition with your budget. This WILL make a difference when you're competing with other places.

Agent: I would like to tell you that this is the single most important part of the equation, but it's probably not. Price, condition, and location will largely dictate whether or not you get offers. That being said, if you have an agent who isn't reachable by phone during reasonable hours, or who is unpleasant or difficult to deal with, or who doesn't really make an effort to present your home well, this will hurt you. Additionally, make sure that you really like your agent, because you will likely be spending a good deal of time talking to him/her. Ideally, you want someone who can get you the maximum exposure for your home, and who is reasonably experienced and good with technology (at least the basics). Friendliness and honesty are two characteristics that are critical. You aren't paying your agent to tell you what you want to hear; you're paying him to tell you the truth.

There are a number of other intangibles that are part of the formula for home sales success, but these are the ones that you can affect. "Location, location, location" still applies, but these are probably the next three in line.

Thanks very much for reading!

 

Photo: Diana Parkhouse Creative Commons 2.0

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

Perception Is Reality in Our Industry, Too

I started a small marketing company in 1996, leaving behind the fascinating and glamorous world of retail and restaurant management. I was 25 years old, and I was tired of working for someone else. Much of our focus for my fledgling venture was on selling marketing and printing services to real estate agents. I quickly realized that many of our customers were making really good money, and some (most?) of them weren't even that sharp. Real estate couldn't be rocket science, right?

Right.

The truth is, real estate isn't all that difficult, as long as you understand a few key concepts, namely:

  • It's an emotional decision when someone buys a house, whether it's their first or their 51st home.
  • People want their agent to communicate with them....often.
  • It's important to be flexible. Things don't always go as you might think they will.
  • It's critical not to take things personally. Some "clients" will take advantage of your time and expertise. Period.

But I digress. I have a larger point I wanted to make here.

I was thinking about the current apparent upswing in our market, at least here in Austin, and the old advertising and marketing adage certainly applies to our industry:

Perception Is Reality.


What does this mean, though?

Well, in the world of marketing, it means that whatever your potential customer or client perceives to be the truth becomes the truth about your business. If you're considered to be reputable and service-driven, your business will likely grow accordingly. Conversely, if your company is known to be filled with ripoff artists, I'm sure you can guess what your long-term prospects will be.

There's one thing that I've witnessed for years in this business, and it's intriguing to me. I'll do my best to explain it within the confines of this post. Basically, our economy is simpler than pundits would have you believe. I don't intend to simplify it to the point of inaccuracy, but local and national economies often rise and fall based on one simple item: Perception.

If people think that the sky is falling, they retreat into their home and stop spending money. This applies to real estate, perhaps even more than the majority of other industries. I saw this most clearly in the wake of 9/11, when just about all non-necessary moves were put on hold for months. The stock market fell precipitously as well. Why? Perception. The infrastructure of our country wasn't destroyed, but people were understandably afraid, and it sent shockwaves through the economy.

Conversely, when the home buying public perceives that "things are getting better or "the market is picking up steam", they begin to buy again, or even to invest in property (side note: you might as well invest in real estate - it's better than any bank return out there today). When people spend, it magically gets better. Amazing, huh?

I'm not the type of real estate broker who always tells my friends and clients that things are going well. We've made it through a really rough patch and survived a downturn, and we're not out of the woods yet. Old-school real estate training taught me to always say, "Great!" when asked about how the market is going. I can't do that. I can now say, however, that things are truly busy for me right now, and I hope it continues.

Thanks for reading!


Photo credit: Aristocrats-hat via Flickr.com

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

One of My Most Active Days in Ages, and it had Nothing to do with Real Estate

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Today was a pretty long day, frankly.

All morning, I watched my four kiddos while my wife ran some errands. At noon, we went to McKinney Falls State Park (about 30 minutes from our house) to meet some friends from my 10-year-old daughter's girl scout troop. Despite the fact that it's located about 5 minutes from the Austin airport, it felt like we had traveled to another state. Densely packed with towering shade trees, it was like driving into a forest. Now that I think about it, I guess it was EXACTLY like driving into a forest, because it WAS a forest.

We were planning to take our travel trailer yesterday for the first time ever, but the wind was too strong, and one of the main warnings I was given when I purchased it last year was, "Never drive it in strong winds, because it could pull you off the road." Um...I'll wait then. So, the inaugural trip will have to wait. I do think we'll return to this particular park because it's both inexpensive and very close to home, which are great benefits while we're learning the ropes.

We had a great time all afternoon, and we went on a hike to a large pond near what appeared to be a lot of volcanic rock. Later, we heard that two snakes were spotted during our visit, one black (water moccasin?) and one white. I'm thankful that I didn't know about that when my three daughters were playing in and near the water.

The troop leader helped the girls to find a hidden "treasure" via something called geocaching, which basically means looking for a box with trackable items inside via GPS coordinates, then exchanging them for items you bring along. It was fun, and the box was found without too much difficulty.

Our two-year-old girl was pretty worn out from the short hike, so I carried her back to the car, which was a workout in and of itself.

Lest you think our day was over, it was just getting started. We went directly to a birthday party for a 4-year-old girl who is friends with our 5-year-old daughter. We spent about 4 hours in the general chaos and girliness at our friends' house, then returned home. I don't think I've seen my kids that dirty in a long time.

I have a feeling that they will sleep very soundly tonight. I bet I will, too.  :)

Thanks for reading!

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

Pleasantly surprised to be dealing with a good agent

I hate to say this, but I guess I've grown accustomed to mediocrity in our business.  Below average is often the norm.  It seems like most tranactions that I've handled over the past year or two have been with agents that seem less-than-interested in making a good impression, or even in making the deal work.

The past couple of weeks, I've been very pleasantly surprised to be dealing with a broker who is, simply put, easy to get along with and pleasant. Why is that a surprise, rather than business as usual?

I've been to a good number of real estate conventions and gatherings over the years, and the people I meet almost always seem amicable enough, friendly and outgoing.  There's really no reason to think that they would be difficult when conducting business, but for some reason, these friendly folks turn serious and inflexible when there are sales to be made.

Dealing with this particular broker (whom I may name later, once the deal is funded) has been a breath of fresh air.  He is invariably upbeat yet laidback, which is probably partially just his personality and partly from his own experience as a business owner dealing with hundreds of transactions over the years.  We work well together, and it barely even seems like work.

One of the biggest differences can be expressed in one word: COMMUNICATION

When I call him, he is available or quick to respond.  I give the same courtesy to him.  Thankfully, I haven't felt he need to screen his calls, because he doesn't belabor every point, and he's not rude in expressing them. I would actually recommend that his clients use him again.

Along with this good agent/broker I've been fortunate to have terrific, motivated clients on both sides of the deal.  No drama.  No weird personalities. No odd requests at the last minute.

Kinda feels like 2006 again.

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

How to Get Over 100 Comments on Your Blog Posts - The Sequel

A couple of years ago, I wrote a post called "How to Get Over 100 Comments on Your Blog Posts - A Retrospective".  It was featured, and it received a lot of attention, then it was hijacked by my friends, and it ended up getting over 3,000 comments.  At some point, it wouldn't load anymore, which is why I didn't include the link.  Since I don't have access to that one, it's not a great teaching tool when I'm working with newbie bloggers.  With that in mind, I decided to write another one, in an effort to illustrate which of my posts have received the most attention within this community. 

(In case you were wondering, yes, that's the typewriter I use to compose each and every post, while seated in a patch of clover.)

To date, I have 73 posts that have topped the 100 mark on comments, including the one I mentioned above.

I am thankful to each of my 1,935 subscribers, and to the AR staff for paying more than my fair share of attention to what I write, and perhaps most of all, I am happy to have received just over 44,000 comments on this blog since I started back in August 2007.

So, without further ado, what types of posts bring the most comments?  Here are the categories which seem to garner the most remarks, at least for me:

 

HUMOROUS POSTS

Worst photo contest

What DOES the graphic say?

Some Suggestions for New Abbreviations - Do you LOL often?

Am I on Candid Camera? Punk'd Perhaps?

Who's at the door? Oh, it's a gift of some sort!

Here's to you, Mr. Client Who Doesn't Have a Clue

Some People Just Have a Knack for Making Lemons out of Lemonade (not a typo)

Sorry to seem a little bit uptight - My grammar rant

 

REAL ESTATE INSTRUCTIONAL POSTS

View from the broker's desk - what makes a good agent?

A Watched Pot Never Boils - My Perspective on the National Market

Get Your Hand Out of my Pocket! - Handling Commission Beggars

So, You're Going on a Listing Appointment? How to Win Almost Every Time

How to Properly Leave a Brokerage - Am I wrong to expect a call?

Networking 101 - How to be the Most Popular Person in the Room

Are YOU the Eddie Haskell of Real Estate?

I showed a cathouse today! No, it's not what you're thinking (or maybe it is)

How many other professionals work on contingency ALL THE TIME? A sincere look at the real estate business model

My Plan to Change the Real Estate Industry Forever! (Sounds Humble, Right?)

"Bring All Offers" and "Price Firm" are NOT Synonymous! Lessons from the trenches

Do you want an agent in a suit and/or tie? If so, I am probably not the one to call

"I Hate to Be the Bearer of Bad News, But...." - Delivering the Truth to Our Seller Clients

Finessing the Online Home Buyer - My View from 12+ Years of Internet Lead Conversion

Do you really think of every other agent in your area as a competitor? Overcoming a scarcity mentality

Using Your Email's CC and BCC Features for Fun and Profit (Okay, Maybe Just Profit?)

 

POSTS ABOUT ACTIVERAIN (including tutorials and milestones)

What Active Rain Can Do For All of Us

3 Months on Active Rain So Far - An Evaluation of My Time Here

READ THIS & You Will Continue Blogging - Active Rain works!

What's all that stuff at the bottom of the post? - An Active Rain Tutorial .

FOUR referrals from My Active Rain Friends? I guess I must be doing something right!

How to generate and track backlinks for your Active Rain profile - A few basic SEO tips

How to Insert YouTube Videos into your ActiveRain Posts - Attention Newbies!

How to Insert and Align Photos in Your ActiveRain Posts - Not Just for Newbies!

How to Use Your ActiveRain "Statistics" Page - Viewing Your Subscriber List and Blog Entry Stats

I Hit 200,000 Points Today - Time to Party!

How I got over $1 million worth of referral business from ActiveRain this week!

My First ActiveRain Gathering (with photos)! Putting Some Faces with the Voices and Names

My Perspective on the Great ActiveRain Content Debate of 2008

An Open Letter to the AR Newbie Who Sent Me a Deceptive SPAM Email Message

ActiveRain 101 - A Wealth of Tips for Newbies and Veterans Alike

How to Feed Your ActiveRain Blog Directly to Facebook and Twitter - Get More Exposure for the Same Effort!

When Bob Stewart Calls, People Listen

Google Views ActiveRain as Even More Valuable Now - My SEO Perspective

New ActiveRain Feature on my Sidebar and Profile!

This Post Entitles Bearer to Five Hundred Thousand (500,000) Points!

How To Get Some Easy Bonus Points on ActiveRain - Local Video Contest Announcement

I Had a Big Week for ActiveRain Results!

This is My 1000th Post on ActiveRain (One Thousand!)

"Building Your Online Following" - First Class I'm Teaching for ActiveRain University

Don't Know What You've Got (Till It's Gone) - My "Relationship" with ActiveRain

 

SOCIAL MEDIA/BLOGGING POSTS

How I Managed to Receive Leads from ActiveRain, Twitter and Facebook!

Are YOU a part of the revolution? If not, be prepared to be left behind by those who are.

Blogging is a Long-Term Strategy with the Potential for Short-Term Results

ActiveRain Implements New Draft "Auto-Save" Feature - THANK YOU!!!

How I Managed to Recruit Agents from ActiveRain, Twitter, AND Facebook!

Should I Really Care About What You Think? Learning to be more transparent

 

POSTS ABOUT CUSTOMER SERVICE

The Secret Ingredient is Empathy - Lessons from the Grocery Store

You Just Got BLOGGED!

A Taste of the Future of Marketing (No Crystal Ball Needed)

Eavesdropping on Your Clients (and Potential Clients) - A Couple of Tools to Help


PERSONAL STUFF

1988 - Memories and Music

David Wilder (1958-2008) - See You Again Someday, My Friend

Suicide and Depression - Something we really DO need to talk about

Who Wants to Come to Austin for my Birthday? Potential AR Gathering

MY BIG ANNOUNCEMENT: My wife and I are expecting our fourth child!!

Please Pray for My Friend (and Fellow ActiveRainer) Liz Carter

Please Welcome Crouch Baby #4 - Genevieve Elise Crouch!

Why Life is Worth Living - My Compassion for the Bullied and Depressed (VERY long and VERY personal post)

 

INSPIRATIONAL POSTS

Reclaiming my "rookie" enthusiasm...

Do you ever feel like the Gilligan of real estate?

How My ActiveRain Efforts Have Brought Additional Exposure!

 

OTHER

A Layman's View of the Proposed Health Care Bill (HR 3200) - I am reading through the whole thing....slowly

Is Congress Working to Create Yet Another Potential Hurdle to Real Estate Recovery?

 

This last group of posts got tantalizingly close to reaching the three-figure mark, but fell a little short.  :)

 

How much disloyalty will you accept as an agent? My relocation buyer experience - 91

I Toured the New Localism Today! Here are my initial impressions - 94

Sign of the Times? A new experience for this real estate veteran - 90

ActiveRain Gathering in Austin Yesterday - The 20th Anniversary of my 18th Birthday Party! - 92

I am writing TWO offers today! (Pssst! One of them even came from Localism) - 92

Is it a boy or a girl? Our big news - FIND OUT RIGHT HERE! (Photos, too) - 95

Just a Few Suggestions that Might Help - Real Estate Sales Tips - 94

"Sounds Like a Good Problem to Have" - Results from ActiveRain - 93

Are ActiveRain Points Fun? Absolutely! Are They Critical? Not Really - 97

How Soon Is Too Soon? Handling Inquiries From "Early Bird Buyers" - 95

Please help me find a new next-door neighbor (or move in yourself!) - Special offer for both agents AND consumers - 92

Extra Transaction Fees for Clients - An Open Forum for Discussion - 95

The Deal Closed In Spite of You, Not Because of You - 91

 

So there you have it.  I hope this list or the categories are helpful to you.  If you're new to ActiveRain, or if you have any questions that I can answer, feel free to call or email anytime.  I can be reached at 512-796-7653 (cell) or via email at jason@austintexashomes.com.

Thanks for reading!

 

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

"Mind Wide Open" by Steven Johnson - Book Review

One of the better and more interesting books I've read in recent years was "Everything Bad is Good for You" by Steven Johnson.  This past week, I finished reading another of Johnson's works, "Mind Wide Open: Your Brain and the Neuroscience of Everyday Life". 

When I was younger, I had a handful of professions in mind, none of which actually ended up being my chosen career.   I thought of being a pediatrician, comedian, or perhaps a psychologist.  With regard to that last one, I suppose I've always been curious about how people think, and what motivates them.  Instead of psychology, I've been in sales for 15 years now, and understanding decision-making and the emotions and factors behind this have always intrigued me. 

"Mind Wide Open" explores the science behind laughter, hormones, music, love, fear and more.  Johnson's writing is stellar.  Without a doubt, this man knows how to craft a sentence.  He even spends part of the book discussing an MRI that he underwent in order to see what his own brain does when he is writing.  Johnson is both mildly self-deprecating and genuine when including anecdotes about his own fears and personal stories. 

If you've even been curious about why certain people seem destined to abuse drugs, that's covered here as well.  In a nutshell, it comes down to brain chemistry.  People who end up addicted to drugs are probably predisposed because of something natural which is lacking within their specific brain and its receptors. 

I do have a couple of criticisms, which probably reflect my own preferences more than anything else (what reviews aren't?).  Namely, I felt that some of the examples/chapters were longer than necessary to get the point(s) across, and I thought that the use of Darwinism was a little heavy-handed, considering that there was no mention of intelligent design (i.e. God) at all.  I suppose this is to be expected in scientific writings, but I did tire of hearing about Darwin and the evolution of our brain from lower life forms.

My complaints notwithstanding, the book is worth the read, and I did learn a good deal about brain science and even a little about reading others' thoughts, which could always come in handy.  :)  You can find "Mind Wide Open" on Amazon or at your local bookstore, more than likely.  If this subject holds interest for you, this book would make a nice addition to your collection.

Thanks for reading!

 

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If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!

Looking forward to 2011 - Snapshot of our business and my thoughts

Ever since November, we've been busier at our company than we have been in years.  November was my best sales/income month since 2007, and it appears as though February will be even better.

I'm hopeful that the market in Austin will continue its upward trend this year (and beyond).  Typically, we don't see this much buying activity in the winter.  Even since I can remember, the market begins to pick up in February.  Instead, I find myself with multiple daily appointments with clients.  I've hired a handful of new agents at Austin Texas Homes, LLC, and I'm looking to expand further this year. 

I guess it just plain feels good to be truly busy again, with buyers and sellers both.  I sense that there's a lot of pent-up demand for housing, as many people waited on the sidelines or chose to rent while waiting for other properties to sell.  Our market took longer to turn south than most areas of the country, and it seems like it's rebounding earlier as well (at least I hope that's the case). 

Having been through a couple of downturns in my career, especially with this particular rough patch, I feel more prepared to handle the good times.  If/when I get back to the income level I had in 2006, I am confident that our family will be able to save (and likely give away) a good deal of money.  At a company level, I am prepared to invest more in our marketing and brand-building going forward. 

After meeting recently with my business partner, we identified three strategies that I think could take our real estate business to an entirely new level.  I can't share any of them here, however, since they're just too darn good and creative.  :)

What's your market like right now?  I've heard anecdotal evidence that other markets are also improving.  What do you see?

 

If you enjoyed this post, why not connect with me elsewhere or subscribe via email?

If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com.  If you're interested in social media training, visit 210 Consulting. Thanks!