DISCLAIMER: I apologize in advance for the sheer length of this post, but I had a lot to say apparently. I didn't want to include images this time, as I thought they might detract from the message I am trying to get across.
I have seen a bunch of posts with regard to what is "proper" content on ActiveRain lately. Unless you live under a rock, you have probably also seen these around lately.
I left the longest comment of my entire blogging career last night on Jessica Horton's featured post (Working the Net or Networking? Which has value? ). She gave me some good-natured grief about this on Twitter, calling the comment "Lord of the Rings". Despite the fact that I had mentioned there that I wouldn't write my own post on this topic, I was encouraged today by a good friend to do so, so here we go:
In a nutshell, some people seem to be concerned about the balance of real estate related material written here vs. the "fluff", which is sort of a catch-all term for jokes, recipes, family stories, and other "non industry" posts. They feel that if too many of these types of posts are made public (instead of Members Only), it could harm the Google juice/power that AR has notoriously harnessed, because Google might somehow devalue the site and see it differently.
As with the other posts, the stuff I am about to say is my opinion, since I am not on staff at Google, or Yahoo, or any other search engine, so I am not privy to their algorithms. However, I have been doing my own SEO for my sites since early 1998, before Google was even being used. Back then, we optimized for search engines like Altavista, Lycos and Excite. Yes, really. I feel old now.
At any rate, to make it really easy to understand, Google LOVES new content. With 85,613 members as of this writing, ActiveRain is generating new pages of content just about every minute of the day. Every post marked "Public" is a separate page of content.
With that in mind, AR is viewed by Google's spiders as highly valuable and as an "authority site" for real estate. You have probably read anecdotes of members who have had pages indexed onto the first page of Google within a few minutes of posting. This is because Google is constantly spidering this site looking for new pages.
Does it spider "Members Only" posts? Not really. There are tags called "nofollow" tags that will disallow those posts from being indexed in the search engines, and they are automatically generated when we post to Members Only.
Google cares about the page's structure, along with its content. The skeletal structure of EVERY SINGLE page/post on AR is built and optimized in exactly the same fashion. If you look at the bottom of this page (which is the same basic look across the board here on AR), you will see the following keywords and links:
Find TX real estate agents and Austin real estate here on ActiveRain.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
© 2007 ActiveRain Corp. All Rights Reserved
Also, every single post is titled with "REAL ESTATE BLOG", followed by the author-assigned part of the title. Clearly, this is adequate to make Google understand that the hundreds of thousands of pages generated here are real-estate related, even if the body of the post itself is about the weather, or a chocolate pie, or an unfunny joke.
I don't want to make this overly technical for those of you who are not into SEO at all, but I think I can make this even more clear, even for newbies. I did a bit of research just now by viewing the source code for my blog in particular, and I found the following meta tags there:
<meta name="description" content="Austin Texas Real Estate Blog (and other stuff) on the ActiveRain Real Estate Network." />
<meta name="keywords" content="ActiveRain, Real Estate, agents, Network, Real Estate Agent, Mortgage, realtor, social network" />
The only part of this italicized part that I wrote myself was "Austin Texas Real Estate Blog (and other stuff)", as that is the title I originally chose. The rest of that is automatically generated for me by the AR code. Keep in mind that THIS is what Google looks at first. I counted four real estate terms there. There are a couple of other things in the inherent structure that I could point out if you are really interested, but I think the point is made for my purposes here.
So, what does this mean to you and me anyway? Well, for one thing, ActiveRain has done things right and has garnered a lot of Google juice by setting up the structure of this site correctly from day one.
Basically, it would be very difficult to derail this by writing about whatever the heck you want to write about. In fact, I think we could all stop writing real estate posts and concentrate on jokes and recipes for several months without affecting the "balance" to the extent that it would ever be detrimental to our Localism posts. They will continue to be indexed by Google and Yahoo. Don't sweat it.
Personally, I enjoy sharing many facets of my personality along with stories of my family. I would guess that 4 or 5 out of 10 of my posts are truly about real estate. I want the consumers who find me to feel like they know me already. These are the easiest buyers and sellers in the world to convert to sales.
Considering the fact that a good number of members have already referred business to me over the past few months, why would I want to stop writing this way? I write for consumers sometimes, for my friends sometimes, for my family, and even for myself.
The first AR closing that I had found me on a post that I had written about my CHURCH. I made about $12,000 on that post, so it had some very tangible value to me. Obviously, it was not Members Only (thank God!).
In essence, Google is a fickle mistress sometimes and they want it to be hard to "game" their system. They are constantly tweaking their algorithm and dialing variables in and out with regard to importance. If there is ever a temporary effect on the indexing of our posts on ActiveRain, it is something they have done in the Googleplex, not anything that you or I can do here at AR. It would simply be really hard to ever have much effect on how Google views this site, as it is already well-established as a real estate authority site. Yes, that is just my opinion, but it is not an uninformed one.
On a separate note, I use StatCounter to track my AR blog visits (which are just over 100,000 now), and I see where the consumers enter my blog initially. Currently, they are coming directly from Google and Yahoo. I don't think any serious buyers or sellers are merely surfing around AR randomly like we do, studying the mix of content. They come to specific posts, then they choose to stay or go. With that in mind, why not have something interesting for them to look at while they are on your blog? You got them that far - is it time to show them more market data, or do you think they might enjoy a funny story?
As a further illustration, when I have buyers in the car with me, I could probably talk all day about real estate and nothing else. Do you think they would be looking forward to our next meeting? Doubtful. Wow - I just managed to relate SEO to real estate. Cool!
I don't claim to be an SEO expert myself, but I have done a lot of my own optimizing over the years, and I can recognize what works and what doesn't. Obviously, this is a somewhat complex subject, and I hope I haven't oversimplified matters.
Overall, my opinion on this subject is: Write whatever and whenever you want to, just make sure you are writing something! If you are not taking advantage of this FREE opportunity to market yourself, you are missing the boat.
I choose not to hide my light under a bushel very often, making the majority of my posts Public. If you aren't comfortable doing that, by all means, don't. However, don't be scared to share personal stuff at the risk of harming this enormously powerful (real estate) network.
Thanks for taking the time to read my exhaustive treatise on this topic! If you have any questions about what I have covered here, let me know.
If you enjoyed this post, why not connect with me elsewhere or subscribe via email?
If you're looking for a home in the Austin area, you can also visit my primary Austin real estate website at www.austintexashomes.com. If you're interested in social media training, visit 210 Consulting. Thanks!




Jason - Bravo!! It's about 'damn' time someone said it like that! Thank you! I know I couldn't have explained it that way Einstein! You sound cool & smart too, maybe Shannon will let you borrow her tagline.
I loved it! Never too long winded for me. Greetings from Arizona
Jason - it was long, but worth reading. I definitely agree with you.
Amen Jason!
Crouch - Perhaps one of the best posts you've written (in my opinion) and my vote for the best post on this subject matter. Now, perhaps I'm biased to an extent....since your opinion on this is shared by yours truly as well. This debate and banter has been going on for so long now and will probably never end, which is healthy to an extent. I'm huge for the writings of the Person behind the Professional....especially for the Real Estate Profession. While I won't go into why I feel that is so important because the Good Lord knows I don't want Jessica Horton calling my comment 'Lord of the Rings:-)' ... I do think that while the Real Estate got us here, the people tend to keep us coming back.
Every Real Estate Professional here on Active Rain and throughout the land for that matter, holds a unique opportunity. We live in trying times and are all afforded the opportunity to help, to educate, to give the individuals reading a glimpse behind the scenes of our profession and our person, to make them comfortable in reaching out to us for their questions and needs. This isn't about 'taking our forum back' ... this is about taking our Industry back. That starts one Professional, one Person....at a time.
Hi Jason,
Great post. I had not had the time to really figure out why it worked so well, so now I know.
Well, in my opinion...balance to ME means writing about this, that and the other...members only, localism, real estate, hawaii, surfing, and whatever comes to mind. Who's to say what isn't related? Betty Jo's recipe for Fried Chicken or BBQ ribs (I saw that on the travel channel) is a good attention getter for the heart is through the stomach person :)
Balance does not mean all real estate or localism. It is about family, people, places and things.
If anyone types in Hawaii Superstitions....I'm there. In this context.... I am happy with what I'm doing and have variety (balance) I wouldn't worry too much about what everyone is saying.....
It's always been up to the writer what they want to write about. It's all about US ...and I ditto lil bro's comment :)
Jason,
I write about real estate and I write about "fluff." I think whatever you can do to make the public realize that you are just like them, doing a job, enjoying family and friends and trying to make it a better world! Thanks for your good post!
LOL at Candace - but I don't think "Smart Girl" fits you as well as it does Shannon. I write whatever -- you know it's the whenever that's got me thrown.
You did a great job in articulating your thoughts here. Nicely Done, Crouch :)
Jason, you know I'm on your side! I became passionate about this very subject after reading the post by Lenn Harley, the same one Bob Stewart rebutted!
I think if we were to take a pole, not unlike Maureen's that also stirred me up, we would find that overall it's all about the PEOPLE and not just the words.
I read Lenn Harley now even though my main focus is not on Hard Core Real Estate. Why? Because after reading one of her lighter posts she revealed bits and pieces of her personal life. Being a single mother and raising kids and yada yada ya.
Wow, I learned I liked the person I was reading.
If I like them then I can respect them.
If I respect them I will listen to them.
If I listen to them "THEY" have done their jobs well. And, we might change the world.
Jason, I listen to you.
Later in the rain~Deb
I feel a recipe coming on:
2 tablespoons of Real Estate
1 tablespoon of family
1 heaping teaspoon of Steve Buscemi
Bake for 30 minutes at 420 degrees.
Remove from oven, lightly dust with "Shut the F Up about the content on my blog" topping.
Serve.
I write blogs about someone peeing on himself and get comments all day - I write about taxes and nothing. They say they don't want the fluff, but they want it.
Thanks for explaining it all.
Darn Jason........this was a very good post. Way over my head...but good. I have always been 100% behind folks writing about whatever they want. Heck...I dress in drag and do stupid videos so I'm certainly open to just about anything. BUT....I also believe that all of us also have to do our best to make AR as a whole the best that it can be. I don't have the answer of how to achieve that but I think we can all agree with that being a goal. Can't we?
So what we need to figure out is what needs to be done to achieve that.
I did a couple of tests yesterday. First I logged out and looked at ActiveRain. The first thing I noticed was that 9 of the 10 features were about blogging. There was nothing there for the consumer. Now I completely agree that by far most consumers find us through a Google searching and are not just clicking on to ActiveRain. BUT....does it have to be that way? Is that an area that can be improved upon? As a comparison I heard that homegain.com gets about 75% of their traffic from direct hits.
The 2nd test I did was to Google "real estate news". Inman came in 2nd. ActiveRain was no where to be found. I got tired of looking after the first 10 pages. How much more traffic would AR get if it ranked on the first page for this search? I venture to say a whole bunch. As an experiment, what if all of us used the phrase "real estate news" as the first part of our blog articles for a few months. I bet we could dominate Google for this search.
Now the only reason I mentioned these 2 things is to try and get folks to think about what could be if we put our collective minds together. It's not about what we should or should not write about...it's about what we can do to make this place even better than it is now.
The debate about what's appropriate content has been going on almost since day one. It's a debate that will never be won by either side. So my suggestion is we take that energy and put it into thinking of what we can do to make this already awesome place better.
Well done Jason.
Jason - Once again thanks to Bob & company at active|rain they built it right the first time.
All one has to do is check the google ranking for your profile and blog.
As my webguy/hubby puts it, I should be extremely pleased and I am.
PS Just for kicks I checked Your rank is 3 and 3
Great post, Jason and thanks for taking time out yesterday to help me understand SEO and Google juice a little better. As you know, I was a little freaked out about the juice not flowing someday and I don't even use it.
Word!
=]
Jason, once again, a very good post. I read the whole thing and all the comments, by the way, so much for being long. I really enjoy a lot of posts not related to real estate and I thank you for pointing out that it does not hurt SEO in the least. (I do not think the complainers know SEO anyway)
If I do not like recipes, I do not read it all, if I do like something that hits me, like Brad Andersohn's sons post on a guitar great and his video, which I watched all of because I love good guitar, then I eat it up and I thank him for the post. Why some people keep writing on this subject of what post is right or wrong in AR is beyond me, but, like I said, I will not read all of that post either. They bore me!!
I thank you for sharing your wonderful knowledge on this subject. Very illuminating. Thank you.
Love the new pic!!
What are you guys talking about here? You don't expect me to read all this do you? Can someone fill me in?
hahaha!!
Jason,
I don't know Google, I don't know SEO, I don't know how Google Juice works...I know human nature, I practically always blog to the consumer (everyone)...I know title insurance...and I know enough that when I'm getting good results, I must be doing something right!!! JMHO, Thanks, Fran
Bryant has a good point that has already been made on other posts. Google & People want Real Estate...at least when they Google us and end up here. I think we give them that, overall. They also appreciate the personality, I've seen that too. The power of this forum...it is definitely worthwhile thinking about and implementing any idea that makes us better and puts the consumer (the one we work with and for) in better shape. We are here for them, as much as for us. I guess we should be 'Picking our Spots' so to speak.
Crouch - On a sidenote, I take back the Johnny Cash reference and now think that you may be going for the 'Tom Cruise thing from Risky Business.' Either way, excellent post man.
BILL - You are certainly entitled to your opinion about the fluff. Thanks for reading and thanks for your compliment!
MICHAEL - Thanks for stopping by - glad to be of help. Keep up the good work!
LAURA - I debated over whether to write my own post, but I was gently pushed to do so this afternoon. I am happy to hear that you found it helpful!
BART - Well done! I used to attempt to tie everything to real estate, but I wanted to enjoy this experience, so I use my blog pretty much like an online journal.
Jason, great post. Whack! That was the sound of the metaphorical nail being hit on the head. Great read and worth every minute of my time. You just earned yourself a new subscriber here. I look forward to future bloggings!
Josh
CANDI - Thanks for being such a supportive friend. It sounds like this post really resounded with you, and that makes me happy. Have a terrific night!
KIMBERLY - Thanks for your terrific comments. I could not agree more.
PETER - Thanks for the encouragement.
NAT - I think that is probably true of many people. It's not as easy to articulate as I had thought. Thanks for your comments, my friend!
MEL - And amen again.
SARDI - I think that might be the most relevant and thoughtful comment that I have ever seen from you on one of my posts. Thanks for taking the time to compose this. I agree wholeheartedly.
BILL - Well, now you know (at least the surface stuff)!
MELISSA - Thanks for saying that. I agree that Sardi's comment was very appropriate as well. Go fluff indeed!
SALLY - That is a terrific point. Balance really means writing about a variety of topics. I also try to include a mix of different topics, and it works well for me overall. Thanks for stopping by with your input!
MARY - As the founder of Family Ties and co-founder of Inspired by Song! and Jacked!, I clearly write about whatever I want to most weeks. Sometimes, I have weeks that are 80% real estate. Other weeks, it is 20-30%. Thanks for your great comments.
ELAINE - I really need a nickname for you other than "E". Aha! How about E Street? That is incredibly appropriate, right? Let me know if you approve. With regard to your comments, I agree that "Smart Girl" might require me to switch my profile pic yet again. Thanks for your support, my friend.
DEB - Thanks so much for your perspective. Good stuff! And, thanks for listening.
PAUL - That sounds like a tasty dish indeed.
PATRICIA - Thanks! I am happy to see that you enjoyed this post.
STEPHANIE - Yep. Plain and simple. Just yep.
STEVE - You are welcome! I enjoy this stuff, even though it is a little geeky, I suppose.
CHRIS ANN - I work the same way when it comes to referrals. I use AR exclusively now, but only if I can find a person that I like from their posts.
JEAN - Will do. Here is another post I wrote recently about SEO that you might like:
How to generate and track backlinks for your Active Rain profile - A few basic SEO tips
MIRIAM - I am glad you found this one helpful. There is a lot to learn, and I certainly don't have the market cornered on this information.
CHRISTOPHER - Keep up the good work! ActiveRain really is an awesome network!
SHANNON - Thanks for your funny comments! Much appreciated.
ALAN - Thanks for your compliments!
Awesome post Jason! As a SEO dummy, it really helped me. I've ignored the debate for the most part, because I'm gonna blog what I feel like blogging. :)
Lovin Paul's recipe!
Everything you state is 100% correct. As long as there is a healthy portion of real estate content, everything will be A-OK with the Google Gods.
Active Rain is the first social networking site for real estate. I remember reading that when Active Rain was first launched. Social Networking defines itself. It would not be a social networking site by definition if we were not socializing. We cannot socialize by using only real estate speak. Active Rain is also a form of escapism for all of us who have one thing in common: real estate. With our career and passion all being the same, we are naturally going to want to socialize.
I would spend nowhere near as much time on Active Rain, nor would I bother contributing as much if there were not a healthy mix.
This is not MySpace where we are all typing H1, mY n4|\/|3 is _|3553! We should only worry if it ever becomes that!
BRYANT - First, thank you for the compliment. Means a lot coming from you, sincerely. I do agree that is a noble goal you mentioned (to make the network the best we can).
With regard to HomeGain, I have a couple of thoughts, and these are not meant to detract from your point at all.
My wife (my own LW, as it were) has a phrase that she has used for years, "How to Lie Using Statistics". I know you understand this phrase without me having to explain it. HomeGain probably does get 75% of their traffic from direct hits, because they don't have any web presence at all, so they are dependent on spending lots of money to market to the consumer. Also, HomeGain has a different goal in mind, as a lead generation company trying to capture consumers before they get to us, then sell us the right to work with them.
If ActiveRain wanted to market more to consumers directly, I'm sure it would work well. As you mentioned, if we all had a goal in mind with regard to specific terms, we could probably make that happen. I would even be happy to serve on a roundtable to try to set some goals in this regard. In order to get the SEO working properly, the AR guys would need to tweak a few things in order to target the term "real estate news". It seems like Localism is the most likely place to see this succeed over time. I don't know what the timeframe is for Localism to be removed from beta. Do you?
I completely agree with you that AR would get a bunch more direct traffic if it ranked well for general real estate terms on a national level (e.g. real estate news, real estate, realtors, etc.). Those are some tough terms to try to capture, but this would be the platform to make a run at it.
I truly appreciate your thoughful remarks on this topic. You are a gentleman and a scholar. Have a great night!
Your post about thisgot my gears grinding and I have an idea for those people who do want to encourage more "focused" bloggging.
They could start a Group called something like "Disciplined Blog Writers" (Oh- that made me think of some other REALLY funny, perhaps inappropriate, names.) They could have rules about how often to blog, or you get booted. They could have instructional emails about how to write for longtail SEO, phrasing for google juice, etc. They could even have monthly Themes- October you would write about local elections, January you write about tour guide stuff. Whatever.
Maybe it already exists.
Maybe I should start it. But that would be too focused for me, and I don't know enough. But I might join! LOL
Jason- Nicely put! I think you summed up the whole black magic mumbo jumbo of Google very well. If people want stats they will find them here. If they want joke they will find them here. It allows all of us the opportunity to stretch and grow as writers and agents.
Best,
Scott
CANDIS - I appreciate that very much. The way you put it is correct - "perspective". No one has all of the knowledge on this topic.
KATHY - That pretty much sums it up. I periodically check the PR myself. It used to be a 2 for both.
RICKI - You are more than welcome. Glad to be of help anytime. I hope you're having a great week!
MANA LISA - You should have read the disclaimer. As for the dirty jokes, I agree. I haven't seen any of those around. You must hang with a rough crowd. :-)
AMANDA - I am happy to help anytime. Thanks for your continued support! It was good talking to you earlier.
JESSICA - To your mother. ;-)
DAVID - It sounds like you have a healthy outlook on things around here. Try to maintain that. Thanks for commenting!
BRAD - That is one of the best compliments I have had in awhile, especially from a master blogger like you! Thanks, man - you made me smile!
BOB - I bet Brad can explain it to you. Glad you like the new picture!
PAM - Sounds like a fun evening. I am kidding, of course, but the source code is important, along with backlinks, on-page elements, and on and on. Thanks for stopping by to comment!
FRAN - Your blog is a good example of how to mix it up and keep things interesting. Have a great night, buddy!
SARDI - Take a minute and read my response to Bryant above. I agree as well. As for Tom Cruise in Risky Business, now THAT is a compliment! I am liking these comments more and more.
SHARON - I feel the same way about heartfelt posts. I don't know if you read my blog very often, but I bet you would like it. Just a hunch. Thanks for stopping by to comment - have a great week!
AUDREY - I am glad that it was understandable ("in plain English", as you said). As for Bryant's comments, please take a minute to read my response above. He is a thoughtful man, and he had some great points to make.
JOSH - Thanks for subscribing! Also, thanks for the "nail on the head" reference. Makes me feel like the time I spent was well worth it.
JIMMY - Good to hear! Thanks for reading, buddy!
GEORGINA - Paul has a patent on that recipe. I will check with him. Seriously, thanks for your nice comments!
ROBERTA - That sounds like a post in and of itself. Thanks for your comments, my friend.
LYNN - Thanks! I appreciate your eloquent comments. Good stuff -
SHEREE - I also liked Paul's recipe. You would probably like his blog as well if you liked that. Keep up the good work!
JESSE - I also don't want AR to devolve into MySpace, but I do really enjoy the fun and interaction with my friends here. Have a good one -
Jason great post. I've seen some agents delete AR posts thinking that posting here is somehow hurting there rankings. I don't see how posting on a real estate related site can hurt ones real estate web site. I do think it is wise to always work on your own content, but there are many different reasons to spend time on the rain.
Jason,
Awesome post. Consumers chose real estate professionals largely based on the "know, like, and trust factor". When we speak with our real estate buyers, sellers and transferees and ask whey they have chosen a particular real estate agent, it is because they have found something in the agent's profile they can relate to coupled with their credentials.
So hate to break it, but while the designations, expertise and experience are have to haves. The person behind the credentials has to shine through too. How else could it be with their being 1 mil. plus REALTORS? Something has to speak to the people. What better way to give a mouthpiece than a blog. Even if it is about monkeys or chocolate pies....You never know what someone is going to connect with. No one should ever underestimate the power of personal connection in the business world.
Yep,
I got some idea of that on Jesse's blog. Read with interest the SEO part, it is not my territory and it is informative and interesting.
And I will check StatCounter.
Thanks
I guess I'll have to writ e bunch of posts tagged "real estate news" so that BB can find us on Google...
But seriously, I think that the overall power of the A/R platform is pretty good, but I'm also not going after top shelf keywords. I think there is room for a lot of play in with the lot of work... let's not make Lane a dull boy.
Jason- You are totally right on about this! I get tired of hearing how we are diluted the content. Google is not stupid. The google spiders have their own set of intelligence:) and it is not low on the IQ scale.
I, as you know, am a huge proponent of writing with transparency. I can not even count how many people have chosen us to be their agent because of personal posts I write!
Write and let live! Google is not going to slap us for writing with transparency. They will slap for spammy posts, and for non members coming in and spamming AR. That is what happened to Squidoo and we came out of that as well too!
You truly deserved this star. I was writing a long comment on Lenn's post about this and decided I better just write my own post about this subject!
Brian Brady and Lenn Harley.
There. I wanted to see them respond to you...maybe typing their names out will give them the 'google alert' to bring them to the party.
I've been regularly looking at mybloglog stats. You'd be amazed what kind of searches end up on my blog and how many folks click through to the listings I help Realtors post or to my website. Or maybe you wouldn't be amazed.
At any rate...I want folks to subscribe to my blog because they want too. I get bored with all real estate all the time. A spoonfull of sugar and all that.
I do think that they need to make localism about 100x more powerful than it currently is. I've written some great localism stuff and just get ignored...it's discouraging. But AR is a social network. That's part of the charm.
Alright, listen. Yea, so I might not get no respect... but hey, you're all right. All right. Anybody gives you any crap for socializing in the rain... tell 'em Danger said to scroll on.
I agree :))
I especially like the recipes - LOL!
Jason: Amen.. preach it brother! I love AR just the way it is! I have been able to inside the people who blog by the way they blog. It helps me to know them better and to find the people I would want to refer business to. AR GODS dont change a thing!
ps... I love the pic with the shades.... very GQ
Susan
SARAH - Sounds like a good plan. Start the group yourself! You can do it!
GENE - Thanks for your forceful agreement with me on these points. Much appreciated!
SCOTT - I was trying to clear up as much as I good in one post. I guess it resonated pretty well with folks here. Thanks for your comments!
TINA - Thanks for the applause! I am with you on this topic - we need fluff in order to be human.
CAROLYN - I have also seen that happen here, which always makes me sad, not only because I see some posts go away that I liked, but because they disappear for the wrong reasons.
REBECCA - I love the points you made here. People will choose to work with the person they like the best, plain and simple. If I can get people to like me before they even call or email me, how great is that? By the way, you are in the Family Ties recap today.
JON - I learned about StatCounter many moons ago, and I would highly recommend it.
LANE - Nicely stated. I am also not really going after "top shelf" keywords here - longtail stuff is so easy to capture. Thanks for stopping by!
MARCHEL - Thanks for your kind comments. I bought my domain in January 1998, so I guess it's been about 10 years since I began to care about search engine placement. As you mentioned, content is king.
KATERINA - I knew that you would agree with me on this post. I have seen enough of your thoughts over the past few months to know where you stand. Thanks for your support, my friend!
GRETCHEN - I haven't ever visited that site, but I will check it out. Sounds like some very wise advice!
JOEY - Interesting technique, my friend. Now I can make this post Members Only and the Google alert won't find it. But seriously, I doubt that I would be surprised by the keyword thing, based on some of the funny searches I have seen. I agree with you that Localism has huge potential, so I hope they can make it the powerhouse that it could be. By the way, you are also #1 on Google now for "Hemet weepy beauty" and "Hemet weepy beast", both of which are sure to bring you some sweet business!
JESSE - You really need to come out of your shell. Don't be afraid to express yourself - this is a safe place.
JENNIFER - I think I need to start a recipe group now. Maybe Inspired by Recipes, or a Family Ties cookbook?
WAYNE - Thanks! I think it is important to use the tools at our disposal.
I know, I know. I would be a wallflower, but I mean, do you have any idea how big a wall I would need? Nah, it's much more fun to be Danger's alter ego.
Btw, I would leave a serious comment, but it's been a day and you already know I totally agree with you.
Crap... gotta go... Danger is in the liquor cabinet.
DANGER... GET OUT OF THERE
JESSE - I know you agree already, so that's cool. With regard to Dangerfield, it's funny that you wrote the "Can't we all just get along?" post (as a side note, Slaybaugh wrote one in December with the same title that was also featured and caused all kinds of consternation), because it reminds me of a comedian who talked about the Rodney King incident, and how people who didn't even have a vested interest in the verdict looting, and saying, "What they did to Rodney Dangerfield was wrong, man."
Jason, you made an excellent point (actually many of them) about being "all real estate" can be boring to the public.
I have a friend who is a securities broker. Talking about stocks and bonds, IRAs and annuities, is ALL he talks about, all day long. If you bring up baseball or football or the weather, he'll find some way to turn the subject to his career. And it bores the living daylights out of everyone who talks with him!
Jason,
I'm going to disagree with you on a few minor points which strengthens Lenn's position. Remember, Lenn is a a practitioner who has:
(a)- closed over $100MM in real estate transactions, from her web presence, over the past two years (comment on Bob's post)
(b)- Started her carefully crafted internet marketing plan in 1994
I, like you, don't claim to be a SEO expert but here's my take:
Also, every single post is titled with "REAL ESTATE BLOG", followed by the author-assigned part of the title. Clearly, this is adequate to make Google understand that the hundreds of thousands of pages generated here are real-estate related, even if the body of the post itself is about the weather, or a chocolate pie, or an unfunny joke.
I'll stipulate that Google loves new content but moreover loves new relevant content. The Title "Real Estate Blog" in the search engines isn't good enough (as most of us found out last night when Google sweeped and reassigned Page Rank). Google has gone on to crawling the text to look for relevant word (I didn't say keyword) density. If that density approaches but doesn't exceed certain percentage guidelines, you have a winner.
Google does look at Active Rain public posts, as part of a big page or network. Showing a rising percentage of irrelevant content will potentially weaken the relevant word density
It would simply be really hard to ever have much effect on how Google views this site, as it is already well-established as a real estate authority site. Yes, that is just my opinion, but it is not an uninformed one.
I'm going to have to disagree and ask you to Google the phrase "real estate blog" . Nothing from Active Rain shows up on the first 20 pages of that search (I stopped there). The tags mustn't be working. I tried "real estate site" and stopped at page ten; no Active Rain. "active real estate site" snared first position as did "active realestate blog". "active real estate" #3. No page one for "real estate information" nor "real estate advice" nor "real estate professionals" nor "real estate news" nor "real estate bloggers". #6 for "real estate blogging professionals"
Austin..I think we have a problem. Ya see where I'm headed with this?
On a separate note, I use StatCounter to track my AR blog visits (which are just over 100,000 now), and I see where the consumers enter my blog initially. Currently, they are coming directly from Google and Yahoo.
Jason, you've been here since August, 2007. I started a weblog at the same time. I had over 120,000 hits in two months. Fully 40% of those hits came from search engines.
Ya see where I'm headed with this?
With that in mind, why not have something interesting for them to look at while they are on your blog? You got them that far - is it time to show them more market data, or do you think they might enjoy a funny story?
I think the real estate shoppers interest is in listings. Zillow's #1 position in "real estate site' comes from the aggregation of listings. Listings draw in consumers.
I'm going to err on Lenn's side. Why? She has a proven track record, Jason. She knows how to make consumers visit her websites.
Jason, thanks for this. It is so confusing, google is confusing and I guess that is how it is suppose to be. I try to be balanced. When I first started AR I did post on blogging, haven't in ages, but I did one last night, after reading all the posts from Lenn, Jessica, Brian, and Bob, I put it in savings. I'll probably post later. I would like to see AR come up in real estate news but am torn because I want to be true to myself. Yes, I get business from it.
I have learned so much here because of all the helpful posts on technology and I would hate it if this place became just a place to put market reports and real estate. I would be bored to tears and if a consumer is searching for real estate information we will come up in our localism posts.
Jason,
A few points i would like to bring up if I may.
My only issue is not about what-you write or what you want to read but if someone posts a joke or a recipe or anything for that matter then how would the person who is posting the jokes prove it's really their material? It's easier to make up your own post about a similar subject and morph it very close to but not exactly like the original author but does that mean if I steal a joke from George Carlin and post it here just to post a funny joke...don't I need his permission to post it? And how can you know it was his joke or anyone else's.
It seems people think they can post someone else's material and get away with it maybe because it doesn't apply. Thats all I'm saying. I don't read jokes but sometimes read recipes. I think I actually posted one of my own recipes for the holidays but it was mine. If I steal a recipe from Bobby Flay or Rachael Ray...I'm sure if their attorney saw it they would be sending me a cease order. I agree that a member post doesn't get indexed in google...how can it...the public can only see it if someone else copies it to the public forum. I'm pretty sure it doesn't do anything for your ranking in google when you post a members only post. I do know from speaking to few SEO experts that if you post a local post about....let's say your community...it's not great to get so many comments and it drags you down in the google rankings from what I hear.
I am definitely not the one to say if Google will like us any more or any less due to some goofing around, but I personally enjoy not always having to read serious content on AR.
Is part of this being a debate personal? I know I got a comment on my recent post with a poll (about what should be outlawed on AR) about people posting about their families. That was not a choice on my poll. It had never crossed my mind as an area that people were worrying about what others were posting on their own AR blog. I recognized the person who left the comment as someone who had left a very nasty comment on my blog previously that made me go look at who was in their market that they would be slamming, (he did not slam this person by name but the comment was about people blogging for points) but when I went to look at the state where he is located I could see who he might be referring to.
I even missed the commenter' reference to family in his comment on the poll until the blog was swarmed with people who were picking sides.. "I agree with" and someone ; - ) repeated the word "family" or maybe said something about their kids.
I posted the poll with choices like jokes, recipes, video's that are NOT on the topic of real estate, animated Gifs on the poll. People posting about their families never crossed my mind but I put in a choice of "competitors in my market." IMHO when you see a comment such as "jokes should not be allowed on ActiveRain" or references to people posting something "just for points" you can go to the market of the person commenting and figure out who "the burr under their saddle" is.
I think there are some red herrings in some posts in this great debate. Dire warnings re: Copyright and Google Juice ... and that anyone is endorsing plagairism.
Day 5 of no Internet at home... Sorry I'm a little late chiming in here, but it's not for lack of interest or lack of opinion on this topic.
Everything you say is "right on" - I usually find that critics of ""content" are often relatively new to ActiveRain who have not experienced its magic first hand. It never ceases to amaze me what posts rise to the top on google, which generate the most comments, and which ones motivate consumers to call - such as the one you mentioned that was about your church.
To the "content" critics, I say JUST MOVE ON. You don't like it, don't read. don't comment, don't participate. It's that simple. You won't miss ActiveRain and vice-versa.
Jason:
Thanks for taking my comment in humor (as it was given). And for figuring out my little tweet. I was wondering if you would even see it.
Just remember...
Chuck Norris can get a feature on AR without even posting. And...
Chuck Norris doesn't have a smite button...he has a roundhouse button.
Oh yeah...Chuck Norris has blogged to infinity in points on Active Rain...twice.
BRIAN - You are certainly entitled to your opinion on this matter. Lenn has a wonderful and proven track record - no one is stating anything differently. I applaud her successes! She is a sharp lady, and I think we would be hard-pressed to find anyone who would impugn her credentials.
Thanks for your research on various keywords. I did see that ActiveRain is #1 for "real estate social network", and #1 for "real estate community", and #2 for "real estate network", and #2 AND #3 for "real estate networking". It would seem as though the AR founders or SEO guys have some different keywords in mind. Perhaps they have a bunch of backlinks with these terms - I really don't know. I do know that if they are #1 or 2 or 3 for these terms, they clearly must have put some thought and effort into garnering these particular positions. Perhaps it would be wise to make sure those in charge of SEO at ActiveRain know which terms you find more desirable.
With the keywords in mind, it would seem as though this is not a debate between those who want "all real estate, all the time" vs. those who want freedom to post whatever they want on their blogs. Instead, I don't think that AR has even attempted to go after the types of terms that you indicated. Perhaps this is related to what I mentioned to Bryant above (i.e. they are not marketing directly to consumers with ActiveRain - instead WE are the audience). I believe that Localism is meant to become this platform whenever the re-design occurs. I think we can all agree that Localism should have a more than adequate volume of content when they are ready to launch it "non beta". I have no idea when that will occur.
Currently, I see that Localism.com is #2 on Google for "local real estate info", and #3 for "local real estate". The AR Texas profile page is #4 for "texas real estate agents" (same with the variation "tx"). In fact, this was how the New York Times found me when they called for my opinion on some environmental issues in Austin (unfortunately, I wasn't included in the final article, but that is a separate issue I suppose). This particular keyword seems to have pretty consistent placement for AR in other states (e.g. #3 for "california real estate agents", #4 for "ny real estate agents"). I would love to see Localism become the phenomenal platform that it has the potential to become.
I agree with you that listings draw customers, which is why I have always made the IDX home search the easiest thing to find on my company's website. However, no one with half a brain is going to launch a real estate website without having listings for consumers to look at. In other words, EVERYONE offers this - why not make an attempt to distinguish yourself in some way?
With regard to the hits you quoted for your outside blog, was that unique visits or hits? My website www.austintexashomes.com has generated 262,619 hits since April 1st, but the unique visitors number is much lower. Just curious about the semantics. I am not sure if statcounter.com is even powerful enough to track hits separate from visits for my AR blog.
For me, the bottom line was stated nicely by Bryant - no one will ever "win" this debate. Heck - I don't even enjoy arguing. I think you will always have people on each side. Some people will worry that the content is diluted, and they may choose to go elsewhere. Others would bolt in a heartbeat if the criteria for "what to write" was made more stringent. I think it is obvious where you and I both stand on this, and it is doubtful that we are going to change each other's minds. However, I do appreciate you bringing your perspective and sharing it here.
I hope you have a terrific and productive week!
Jason,
Amen, brother!
We don't need others to police our content. Simply don't read it and move on, if you're seeking "hardcore" real estate blogs...they're available. I've posted many of these, and I've also enjoyed "off-topic" blog posts.
My attitude is to educate others, learn from others, be entertained, entertain others, have fun and take advantage of what appears to be awesome opportunity for FREE ONLINE MARKETING!
Just lighten up and enjoy this thing!
LINDA - You are welcome. I am happy to help.
PETRA - I think you are on the right path. Keep up the good work!
DIANE - Thanks for your frank comments. I agree with you - I would miss the friendships if it suddenly shifted dramatically around here. I appreciate your input.
ANNE and EDDIE - That's great to hear! Keep up the good work and you will continue to see good results, I'm sure.
EMILY - Fair enough - thanks for your comments!
MAUREEN - I wanted to go back and read through the comments on your post before responding here. I left a more forceful comment there than was necessary, but I guess I feel passionately about this topic.
I didn't even think about the person you are talking about when I wrote this post, but I see what you were talking about after looking at the comments again. I know that "family" was not part of your poll options in the first place. I voted for "paid blog content" merely because it strikes me as disingenuous to hold up someone else's writing as your own. With that in mind, I could not agree more - advocating plagiarism is a scary thought.
I will unequivocably state that if someone doesn't want to read or hear family stories, they will likely not enjoy my blog very much, because my family is an integral part of my life and they are often on my mind when I sit down to write.
Thanks for your comments!
Hey,
How much google jucie do you get on a post that has 105 comments?:)
MARGARET - Your comments were terrific. I love the last two lines of your remarks. Great stuff!
JESSICA - I enjoyed the brevity of your first comment. Chuck Norris writes posts with his mind. Chuck Norris has someone whose job it is to push the Roundhouse button for him. Chuck Norris has obtained ActiveRain, which will be known as ActiveChuck from now on.
SARDI - Chuck Norris knows.
DOUG - Thanks! I appreciate your supportive comments.
KIRK - You have summed up my experience here as well. Thanks for your pertinent remarks.
DUANE - I find myself outside of that box pretty often, but it works for me. Thanks for your compliment - glad you enjoyed the post!
CHRISTOPHER - More than normal, in my opinion, because is more text being spidered and more opportunities to be found during a Google search.
Thanks for your research on various keywords. I did see that ActiveRain is #1 for "real estate social network", and #1 for "real estate community", and #2 for "real estate network", and #2 AND #3 for "real estate networking".
Touche, Sir.
It would seem as though the AR founders or SEO guys have some different keywords in mind. Perhaps they have a bunch of backlinks with these terms - I really don't know. I do know that if they are #1 or 2 or 3 for these terms, they clearly must have put some thought and effort into garnering these particular positions.
I think I know why.
Perhaps it would be wise to make sure those in charge of SEO at ActiveRain know which terms you find more desirable
Done and done.
Instead, I don't think that AR has even attempted to go after the types of terms that you indicated. Perhaps this is related to what I mentioned to Bryant above (i.e. they are not marketing directly to consumers with ActiveRain - instead WE are the audience)
Agreed. I think that is the REAL problem Lenn and I had. The USP in 2006 (and early 2007) was that we would get CONSUMER exposure. You're probably hearing us try to address this issue.
For me, the bottom line was stated nicely by Bryant - no one will ever "win" this debate. Heck - I don't even enjoy arguing. I think you will always have people on each side. Some people will worry that the content is diluted, and they may choose to go elsewhere.
Bryant, as usual, is correct in his assessment. Again, the "old-timers" have gone elsewhere out of this very frustration- the broken quid pro quo. Jason, in early 2007 there were only 4-5 thousand of us, heck, there were only 100 of us on the network at any given time...and our keyword search terms were skyrocketing to the top of Google Search. Today, that just ain't the case. As you say, networks evolve. I've seen MySpace work for business and then become ineffective- perhaps Active Rain is suffering the MySpace life cycle curve.
Unfortunately, I think you're more correct than not correct; Active Rain has lost its SEO efficacy and is merely a social networking site. That fits more into their revenue model than anything else.
Good points- I'm a dinosaur, now.
I use Statcounter as well, and my traffic - and my business - comes from my WP blog, which just changed to a PR5. Goggle sends FAR more traffic to my blog and to my web site than it does to my AR blog posts. When I began noticing that last summer, I decided to put my emphasis on my WP blog, with less on AR. I only occasionally post on AR now, and then usually just Localism (listings).
When I write a new post on my WP blog, I get a Google Alert within an hour or two. When I post something new to Localism, I never get a Google Alert for it. I remember reading on another's post that they had the same experience.
When I started blogging on AR in 2006, AR did a good job of getting me from page 10 to page 2 and sometimes page 1. Now my blog and web site are on page 1 and my AR stuff is back on page 3. So I agree with Brian in that AR just doesn't seem as effective as it once was.
ELAINE - I actually post here and on my outside blog with the exact same content. Sometimes one of them makes it, sometimes the other. A couple of times, I have seen the same post get indexed twice on the first page of Yahoo, once for Localism, and once for AR.
It's funny that you mentioned the Google alerts, because every single public post I write now on AR shows up on my Google Alert. You really don't have to choose between AR and the outside blog. There is a misconception that this is "duplicate content", but that is an entirely different concept, like having three domains with identical content across all three. That will get you banned. Having a post in two places is the same as being syndicated. Just something to consider -
JERRY - I write a lot of stuff about my family, but I have never posted a joke or cartoon here. Thanks for your input.
Jason my friend, I guess I've been under a bridge! Fist I heard of this was this AM on Melissa Grants post, which I flagged as a goo post since it reflects my point of view also :), and was well written, here is what I commented there with;
Melissa, I flagged your post, here is what I said to AR,
"All I can say is, "Amen Melissa". Stop all this crazy she did, he did, she said, he said, and go to work. Either selling real estate, blogging, spending time with your family or whatever floats your boat. Liz Carter"
I wrote a post on my groups (Texas Real Estate group) mascot a longhorn cow named Tex getting married, yes I did. I did it for fun (don't tell Miss Molly Blogger or Mr. Tex Ran, since they think they're real:). I did it for fun, the comments are a hoot, if you can't laugh at this, you have NO sense of humor, which is a sad thing! it has also been a big stress reliever. And I don't really care if anyone thinks this should or should not be on AR. DON'T READ IT if you think it's silly and has no place here, so read a serious blog about SEO, or whatever floats your boat.
I've been selling Real Estate for 33 years, and most of those years I was so busy I did not have time for anything but work. Now I have more free time, and have loved finding AR as a place to help others be a better Realtor, tell my stories, learn from others, help my SEO, post my listings, etc. I'm coaching several agents, for free on AR, while I pay $20,000 a year for my Real Estate coaching because I want to help, and it makes me feel good. So if I want to have fun with a blog about two cows getting married, that's my business and whoever else wants to share in the fun. Mr. Tex Rain and Miss Molly Blogger are getting married on June 1st for anyone that would like to come to the wedding by the way.
Life is short and very sweet, so lighten up, and laugh more, you'll live longer! Liz
Surely this did not start over my wedding of Tex Rain & Molly Blogger LOL? Liz
PS, I'm on page 1 of Goggle on most searches, so something is working + I'm having fun, and love to write, although I have not leaned the art of brevity :). If I want a ton of buyers & sellers I'll get back on the phones and get them...I know that works. Good old fashioned hard work, don't set around waiting for someone to call you, call them. L
All I can say is that in my 43 years on this earth I have found time and time again that EVERYTHING seems to work better with balance and in moderation. That's what I love best about AR... it's balanced, it's diverse and it doesn't take itself so seriously that it doesn't have a place on it for two good looking cows who are so clearly in love to hold a wedding so they don't have to live in sin!
Thanks for sharing your insight Jason! As always, it's greatly appreciated.
Jason, I think AR would loose some its appeal and members if everything was real estate 24/7/365. Talking real estate is fun but not all the time.
Brian Bartley
Hey Jason,
Thanks for explaining this in a manner that even I, and admittedly techo-idiot can understand. We just took our first listing from an Active Rain consumer. The blog that grabbed his attention was about Short Sales. But I agree with you about mixing in some personality once in a while. I think as a society we've become to antiseptic and people want to see the human side of someone before they do business with them.
Keep up the good work.
Thanks Jason for the valuable content. I have a question...How could AR possibly police the fluff, you refer to, that could change the way google values AR? or can it even be policed?
June - As I mentioned in the post, I don't think it needs to be policed in the first place, and it would be a Herculean task to do so. Good question, but I don't really have the answer on that one, nor do I think it is necessary.
Jason somehow I had missed this excellent post way back when it was written. Great job explaining how AR is viewed by the search engines.
Bill - Coming from you, that means a lot. I am glad you liked it. I did my best to explain this in a way that wasn't overly "techy". Actually, I am not overly techy, either. At any rate, thanks for your supportive comments.
My gosh, thank you for an excellent post. I know I am not an expert, but I continually show up on page one of both Yahoo and Google. (Yahoo loves me for some reason, you know why?) This explains why I can do it with minimal training. I operate in the parameters of your explanation. Thank you as I will continue to do so.....
I have no problem with AR content. Actually I think there is less fluff than I continue to expect to see. The Groups make the difference i think - I subscribe just to the groups that have the info I am interested in, and so I don't see the fluff and don't need to sort through it.
Thanks for taking the time to read my exhaustive treatise on this topic!
Hi Jason,
Thanks for taking the time to write a summary in a way that I can understand! This is very helpful.
Jason,
WOW! Great post! (like it would be anything but a great one)... ;-)
Thank you for the link. I must have missed this one while I was lurking in the shadows...trying to figure out what the heck to write about.
You are an inspiration. Thanks for sharing your stories.
Ann Hayden in lovely Wildwood, Missouri
Jason: As always very impressive post. I am fairly new at A/R but I do enjoy reading most of the posts about Real Estate, Life, Family, etc., this is what is important to me and I firmly believe that customers want to know their realtor. You would know more about SEO that I would in a life time, but I do enjoy all your posts. Keep blogging away.
I have the problem of having really content rich posts relative to the market and the posts that get a lot of comments and are not exactly real estate related. This was a very enjoyable post to read.
I gotta ask is this post in the last ActiveRain newsletter?
Maureen - No. I referred Ann Hayden to this post because she mentioned hearing people talk about what should or should not appear on our AR blogs, and that she was told to "stick to business".
JAson,
Thanks again for the post! And the link.
Ann
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