Austin Texas Real Estate Blog

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Real Estate 101 - Consistent Marketing Will Equal Results

Almost since the onset of my real estate career, I have focused most of my efforts toward online marketing.  We launched our Austin real estate website in 1998, and it has undergone a number of re-designs since then, including a completely new look in May of this year. 

When I am speaking with agents who work for our company, I hear a wide variety of marketing and advertising ideas and questions from them.  One of the most common questions that I get when I hear a new idea is, "Do you think it will work?"

My response is almost always the same:

"In my opinion, pretty much ANY marketing will work if you are consistent with it." 

I stand behind this statement.  The example that I give them is standing on a street corner handing out business cards to passing motorists.  Will it get a high return?  Probably not. 

However, what if you stand on the same corner each day and people begin to think of you as that "out of the box" (or perhaps "fresh out of the asylum") Realtor?  I haven't ever tried this personally, but I can virtually guarantee that some sales would come from this technique. 

Why is this?  Because at any given time, if you take a random sample of 100 people on the street, a handful of them are considering buying or selling real estate.  I am too busy (or lazy) to look up the statistics, so it could be more than that.  If your marketing is consistent, you will hit a certain percentage of folks each time who are ready to go.  If you give up too soon, you won't be able to reap the rewards.

If that is the case, my advice is to stick with your marketing idea, no matter how far off the beaten path it may seem.  There was a guy I used to work with who consistently farmed an area that I had no interest in.  "Let him have it!" was my attitude.  Over time, this guy became the expert for that pocket of town, and he has done very well.  I certainly don't begrudge him this, because he was CONSISTENT.

My current marketing efforts are pretty different from the late 90's, when we invested way too much money in magazine and newspaper ads.  Today, blogging is one of my primary focuses (clearly), along with making a bigger push in my sphere (church, friends, past clients) to be the first guy they think of when they think of real estate in the Austin area.  

 

 

What's working for me these days as a broker/owner as I seek to spread the word about our services?

BLOGGING - Being consistent applies to our blogging efforts, just like anything else.  Also, I see this as a long-term strategy, as I have shared previously.  I have been able to garner a good number of referrals from my friends here, along with receiving numerous consumer contacts.  I hope to have a more significant share of my business coming from this arena in the upcoming years.

SEO - I continue to work on maintaining good placement on Google and Yahoo through content and link building.  This remains one of our top sources of new business.

EXPANDING OUR FOCUS - With run-of-the-mill sales becoming tougher and tougher to close for a myriad of reasons, I have been working toward becoming proficient in short sales, and one of our agents has undergone tons of training in this area and is now conducting seminars on the topic.  A couple of our agents also want to do more leasing and locating, so I will support this for them by providing the necessary exposure and database of information. 

EXPANDING OUR COMPANY - I currently have 15 licensed agents on our roster.  I would like to double that number by next spring, with a continued emphasis on quality and integrity.

NETWORKING - In addition to online social networking, which seems to be a never-ending well of new sites and platforms, I do a lot of "in person" networking as well.  I take a lot of people to lunch, and inevitably they bring up the real estate market.  You have probably heard this before, and I'm not an advocate of the "hard sell", but EVERYONE that you know has the potential to be a client or to give out your name to someone who is looking.  It's about timing, as I indicated above.  You want to be the person that comes to mind when their friends/coworkers/family say, "We are thinking about buying a house."  Once you achieve this mental market share, leads begin to come to you, rather than having to pound the pavement so hard.

 

 

So, are there any marketing ideas that you have decided to forego for now?

Who is asking these questions?  Well (since you asked),there are a few ideas that probably wouldn't work, no matter how consistently applied.

I decided that billing myself as "Jason Crouch, Your Fight Club Realtor" and greeting clients with a swift and unexpected punch to the face or gut wasn't working.

Standing on the aforementioned street corner with a cardboard sign that read, "Licensed Broker - Will Work for Commissions" wasn't helping my image at the local board, so I dropped it.

Hiring a team of agents who were fearless enough to pop out of trunks, dumpsters, and restaurant bathroom stalls screaming, "You just got Punk'd by Jason Crouch!  Here's his card." was abandoned as too ambitious and carried too many potential liabilities for us to continue.

Wearing a rainbow afro wig at football games holding a large sign with my name, profession, and phone number. 

Actually, I might need to re-think this last one.  It has a certain 1970's retro appeal that just might work.

 

If you're looking for a home in the Austin area, you can also visit my primary website at www.austintexashomes.com.  Thanks!

Comment balloon 85 commentsJason Crouch • September 11 2008 05:24PM

Comments

Greatness is the sum of small efforts performed day in and day out with consistency.

I've heard this before and sorry I cannot tell you who it comes from.

Posted by Deanna Casalino, Fort Myers Florida Homes, (Remax Realty Group) over 10 years ago

DEANNA - I like that quote!  Thanks for reading and commenting -

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 10 years ago

Aloha Jason,

Are you sure the fight club approach doesn't work? May be you need to use a bear trap combo after the punch. Ouch!

Peace,

Posted by Kimo Stowell, REALTOR Associate® RS-76763 - Honolulu Hawai'i (HI Pro Realty LLC RB-21531 ) over 10 years ago

KIMO - Thanks for the tip.  I think I will try it again!

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 10 years ago

Jason ..

You are always an inspiration to me!!!!!!!!!

 

Posted by Pippa Mac, The Woodlands TX Real Estate (Chevaux Group Realtor, The Woodlands and Spring) over 10 years ago

I like your website. Good job. :) Marketing should always be consistent. True True.

Posted by Stacey Wood, Stacey Wood over 10 years ago

I tried mouse traps in mailboxes with my card attached - I got a lot of calls but no listings?

Posted by James C. Johnson (Legacy Real Estate) over 10 years ago

Aloha Jason,

You are sinking to the choir.  Marketing is the key to sucess

Posted by Bill Parecki, RS, ABR, RDCPro, SFR, E-Pro, SRS, AHWD (Savio Realty, Ltd) over 10 years ago

Jason, keep up the good work.

Posted by Abacus Properties, Inc. DBA Apple Dream Homes (Abacus Properties Inc.) over 10 years ago

Jason, I absolutely love this and I am soooo linking back to this post. Regards, C. :-)

Posted by C Tann-Starr (Tann Starr & Associates, Inc.) over 10 years ago

Not that you need me to confirm this, but you are SO right that you must be consistent.  I can not tell you how many agents I have met with that do not have a real plan.  They try different things all the time and do not track their results.  When I meet with someone I am considering doing business with, that is the first thing we talk about.  I have them share with me their goals and plans to meet those goals.  Sometimes we have to spend some time defining those a little before we move forward.

Being self employed is great.  But without being disciplined, you don't have a chance at being successful.. unless  you are just lucky.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 http://TexasLoanGuy.com) over 10 years ago

I agree.  I think consistency is key.  If you keep on keepin' at it - it just might work.  Kristin

Posted by Kristin Moran, San Antonio,TX - Real Estate - 210-313-7397 (Owner - RE/MAX Access - KristinMoran@Remax.net) over 10 years ago

Hi Jason.  Great marketing tips.  Consistency is something I am working on.  It is easy to get down with your efforts and stop doing them, right before they start working.

Thanks for writing,

Ken

Posted by Ken Tracy, Helping clients buy and sell since 2005 (Keller Williams Realty Infinity) over 10 years ago

Jason,

As more and more consumers use the Internet to look for homes and mortgage money, a consistent presence here will certainly produce results. It can be AR or a host of other ways, but consistency is the key.

Posted by Esko Kiuru over 10 years ago

Jason, your posts are always good.  You're right on consistency too.

Posted by Sheila Reeves (Allen Tate Realtors) over 10 years ago

I too am putting my efforts towards on line marketing.  I hope it works out in the future.

Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ yesmyrealtor@gmail.com (Real Estate One) over 10 years ago

Jason, tops on my list is networking followed by referrals, sphere. The Internet is down at #3 or #4.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 10 years ago

Jason, it is so true that if you do something consistently it will pay off.  I'm trying to do much of the same things that you are (although I don't have my own brokerage to expand).  When you wear the rainbow afro wig at the football games, you might consider throwing up a bunch of your business cards in the air every time the home team scores a touchdown!

Posted by Brian Block, Northern Virginia & D.C. Real Estate (RE/MAX Allegiance, Managing Broker/Branch Vice President) over 10 years ago

I think maybe the Fight Club image will work for a while... certainly memorable

Posted by Emily Lowe, Nashville TN Realtor (The Lipman Group | Sotheby's International Realty) over 10 years ago

Hi Jason, I do enjoy your posts.  This is a great reminder to us about being consistent in whichever marketing effort that we choose to adopt.  I am beginning to focus more on my own website, which needs to be reviewed and revamped, versus depending on those sites that proclaim to deliver.

Posted by Sherry Peckhoon Sim, Broker/Owner, Covering the Beautiful Central Coast (Sims & Company) over 10 years ago

I just came from another blog, and picked up the words: YOU ARE A COW MAGNET So, no need for the afro wig & all the hoopla... we see you because you are facing the best direction in your field ---consistently! As always, I enjoy reading your blogs. You share a lot of wisdom and practical tips and have such a wonderful energy, Thanks!

Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) over 10 years ago

Jason I would agree with you 100% about consistency. Over the years I have observed many Realtors fail because of this. A good example is the Realtor who sends out a "just listed" or "just sold" post card and then stops doing it if nobody calls. There are far too many people that gage their effort by instant success. If they don't get an immediate results they give up.

Posted by Bill Gassett, Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) over 10 years ago

 Hi Jason, re "I found this post via Google Alerts, because I guess it initially had my name in for my latest post, but it must have been deleted"...

 Actually your post is/was in the Time Challanged section but was somehow cut off when I added the Special Mention graphic just below it, sorry about that, the Google Alert was right, thx for letting me know!

Posted by marti garaughty, a highly caffeinated creative type... (garaughty.com) over 10 years ago

Well, I appreciate your positive attitude, but I'm not sure if a agree that just about any marketing plan will work. If it did, we wouldn't have the saying "you can't keep doing the same thing and expect different results". Not that I completely disagree, because the steps you gave, if followed, definitely WILL work! (Especially the Fight Club idea =P)

Posted by Lisa Hill, Daytona Beach Real Estate (Florida Property Experts) over 10 years ago

Jason.. any marketing campagn requires consistancy.... once you start.. you need to be commited to the system.

Posted by Roland Woodworth, Q Realty - Power In Real Estate (Q Realty) over 10 years ago

PIPPA - Simply put, thanks!  I'm happy to hear that.

STACEY - Thanks for checking out my site, and for your comments!

JAMES - Hmmm....not sure where you went wrong there.  That seems like a sound marketing plan to me.

BILL - I hadn't heard that term before - "sinking"?

ABACUS - Will do.

CAROLYN - Feel free to link away, or to re-blog, or whatever you want to do.  Thanks!  ;)

JOHN - It sounds like you are a wise businessman.  Keep up the good work!

KRISTIN - That's pretty much exactly how I feel.  Thanks!

KEN - You're welcome.  I thought I had scared you away with my recent post about the lowball offer.  Good to see you here!

ESKO - I could not agree more.  Good stuff!

SHEILA - I appreciate the compliment - thanks! 

RUSS - In my humble opinion, if you are consistent (and being seen somehow while doing so), you will see results.

GARY - I have had so many great sales over the years from our website that I can't discount its effectiveness.  However, "face time" goes a long way, so networking is critical.

BRIAN - Sounds like a good plan.  Will you join me in this marketing effort?

EMILY - Memorable indeed, but maybe the wrong kind of memory is created?

SHERRY - I think it's a good idea to revamp from time to time.  Thanks!

MARA - I wish I could channel some of that virtual energy into real-life energy sometimes, but I appreciate your kind remarks nonetheless.  Thank you!

BILL - That is exactly what I had in mind when I wrote this post.  You are spot-on with your comments.  Thanks!

MARTI - I appreciate your response and I moved two or three other posts into the Art of Marketing You tonight!

LISA - You are funny to me.  You remind me of one of my best friends, whom I consider to be a bit of contrarian.  We never argue long, but he feels compelled to disagree with me just for kicks sometimes.  You don't have to agree with me - I still like you!  Having seen a number of your videos on YouTube, you seem like a fun person and you don't take yourself too seriously.  I can certainly appreciate that!

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 10 years ago

ROLAND - You hit the nail on the head.

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 10 years ago

Great info!  I have got to get back into the swing of things.

Posted by Taurus Monday (Coldwell Banker Cascade Realty) over 10 years ago

TAURUS - Thanks!  And have a great week!

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 10 years ago

Jason,

Disciplining ourselves to be disciplined, requires more discipline. Thanks for the reminder.

Posted by Kevin Wood,, Tucson, AZ Realtor (Keller Williams Southern Arizona) over 10 years ago

KEVIN - You are absolutely correct.  :)

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 10 years ago

Jason,

Thank you for sharing.  Some agents just don't want to share, but many, many more are so very generous with their information.  Thank you! 

Posted by Gina Teague, (817)602-0985 Realtor, Grapevine, Colleyville, Sou (eXp Realty) over 10 years ago

GINA - You're welcome!  I like sharing stuff like this - glad you found it helpful.

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 10 years ago

Jason....  I agree, that blogging and networking are the two biggest forms of marketing, at least for me. And AR has supplied them both to me. But, you need to do it yourself, because nobody else will do it for you.

Jeff Belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) over 10 years ago

JEFF - It's the same for me - AR has provided great opportunities and learning in both areas.  I agree that you sort of have to take the bull by the horns and do your own stuff.

Posted by Jason Crouch, Broker - Austin Texas Real Estate (512-796-7653) (Austin Texas Homes, LLC) over 10 years ago

The rainbow afro wig is a keeper..:-)

Posted by Liz Moras Migic, Chilliwack, British Columbia - Realtor over 10 years ago

Jason - Your posts are so full of information and laid out in such a professional way. Now I know why you get featured blogs. Other members can learn so much from reading and studying your posts.

Great Stuff!

Posted by Robert Vegas Bob Swetz, Las Vegas Henderson Homes for Sale (Realty ONE Group) over 10 years ago

Jason,

Thanks for the post. This adage is so true. If your going to spend dollars on marketing, make sure you have a plan that is properly funded to realize the desired results.

Posted by William Collins, Property and Asset Management (ERA Queen City Realty) over 10 years ago

Consistency is really always the key. Even if it is not the best marketing, it will be effective and people will remember you. Thanks for the post Jason. Now we just have to remember to be consistent!

Posted by Michael Sahlman, e-PRO - Miami Beach Florida Luxury Homes (www.HomesForVIPs.com - Keller Williams Realty) over 10 years ago

I've really cut down on print advertising---in fact, I do almost none anymore and focus on direct mail and internet marketing.

Posted by Diane Bell, Hilton Head Real Estate, Bluffton (Charter 1 Real Estate, Hilton Head, Bluffton, SC) over 10 years ago

I agree! It's sweet, because it isn't just about one way to market. We can play to our strengths and personalities. Seriously, do you ever cease to be point on with your blogs, Jason? It's truly a gift.

Posted by Dawn Maloney, 330-990-4236 Hudson & Northeastern Ohio (RE/MAX Trinity Northeast Ohio Real Estate Specialist) over 10 years ago

Jason,

It's so refreshing to read this kind of post. You're totally accurate in your assessment!!

We hear all sorts of things from our customer base. Things like, "I tried a postcard once...but it didn't work, so I'm not doing those anymore."

Then we find out they mailed it to 100 people...and that was 22 months ago. They've thrown in the towel on postcard marketing because they never generated a single call. We hear the same thing about newsletters, brochures, and yes...even internet advertising.

Here's the deal.

NAR did a study many years ago that I believe holds true even today. THREE PERCENT (3%) of the general public are thinking "something" real estate at any given point in time. That may mean that two already have their homes listed.

Here's what happens with that formula.

If you mail one postcard to 100 people....the BIGGEST return you can expect is 3%, or three prospects. Let's say that one of them already has their home listed. Now you're down to two. And you compete in a market where there are 5 other agents working that same farm area. Two prospects, divided by 6 agents equals a very poor return. I guess if you continued mailing a postcard every single month to those same 100 people, you'd eventually catch something...but my recommendation is that you have to expand your reach.

When I sold real estate, I never mailed less than 1,000 "anythings" to my farm area each and every month. Three percent of 1,000 was 30 prospects. If 10 already had their homes listed, it still left 20 potential clients. And even if I was competing against 5 other agents...(which I wasn't)....we'd all potentially wind up with 3-1/2 clients each. The fact is I was only competing against two other agents who did any kind of consistent marketing, and of course (this is self serving)...I believed my marketing wss better. ::: smirk :::

I averaged 8-12 sales per month.

Consistency...(and numbers) make all the difference in the world. It almost doesn't matter what it is you're doing...or sending. All of it will work if you're putting your name in front of your prospective clients on a regular basis.

Great post!!

By the way...what happened to that ultra cool blog header you used to have??? :P

Dave




Posted by David Daniels (Owner of FlyersToYou, Inc. and former Top Realtor) over 10 years ago

Love the fight club idea:)  lol

I have a 180 pound GIANT Newfie that I am cart training and I am thinking I might get into our local parades with him - he is so stunning that when we go to watch parades all the people in the parades stop to see and pet him.  It is a little cheesy for me as a marketing approach, but everyone notices this dog because he is zoo animal big. Maybe I should make him a custom Cooper Jacobs bib?

Posted by Courtney Cooper, 206-850-8841 (Ben Kinney Brokerages Leadership at our Keller Williams North Seattle Office) over 10 years ago

you are correct; yet 90% of agents give up in a few months to a year or so.  Branding takes a couple of years.  This is like any other business, so treat it like one.  Develop a plan, a budget based on proven techniques.  I recommend reading the Millionaire Agent by Gary Keller.  Forget that he is Keller Wiliams as this book has zero to do with Keller Williams.

Posted by TIM MONCRIEF, Over 2,000 homes sold….. (Keller Williams Realty) over 10 years ago

Dude, the fro & sign would definitely work!  Excellent points made here man..You definitely have branded yourself as "Jason Crouch"

Posted by Jeremy Blanton, Myrtle Beach REALTOR®- myrtlebeachhomesblog.com (Myrtle Beach Homes Blog) over 10 years ago

Quailty post and some great ideas here especially for the newer agents who have no idea where to start.  Pick something, go with it until it produces something, keep doing it, and start more prospecting in other forms until you find the best one that works for you!

Posted by Mike Klijanowicz, Associate Broker @ Cummings & Co. Realtors (Cummings & Co. Realtors) over 10 years ago

I love the punk'd craze!....are you sure it won't work? Maybe I can just keep putting my sign in front of a nice home till I get the listing. Yep that's it.....I'm off to set that sign right now!

Sometimes it's getting back down to the basics that really count and so many people don't realize that you can't do something once and then give up...it must be done for a minimum of 6 months in my opinion. I have started what I call a "web campaign" and am learning everything I can about marketing on the web.....hence I read your blog. Thanks Jason!

Posted by Mandi Perkins (Pioneer Title Agency) over 10 years ago

Thanks for the reminder to get my postcards out...You rock, keep rainin'...Jason

Posted by Jason Roebuck over 10 years ago

Here is a question to all agents & brokers that I have been wondering for some time.

What is your deciding factor on your marketing materials? What makes you choose one print supplier over another? Is it just a price, a particular type of paper  or are you looking for something more?

Any insights on how you choose your marketing partners would be much appreciated.

Paul

 

Posted by Anonymous over 10 years ago

I have been very strong in getting listings from absentee property owners and am now working on more local face to face marketing to get locals to start listing with me.  There are so many choices and so many things to do in a day.  Sometimes it is daunting.  So I have to remember -- how do you eat an elephant -- one bite at a time.  ~ Evelyn

Posted by Evelyn Panning (Property Connections Realty Inc.) over 10 years ago

Jason,

What a great post.  I loved your ending.  Nothing screams 70's like a rainbow afro wig. 

You made some really good points here.  Thank you for the reminder to stay the course and see the pay off of all the time and effort I put into my internet presence.

Posted by Fran Gatti, Managing Principal Broker - RE/MAX Integrity (RE/MAX Integrity) over 10 years ago

I definitely agree about being consistent, but think Realtors (and all other business people) need to choose wisely. 

For instance, a weekly "I'm here" ad in the local newspaper is consistent and might eventually pay off with a call or two, but a different benefit ad or informative article in that same publication each week would cause more people to actually take notice and read the messages.

The newspaper ad reps will tell you something different - because it's easier for the newspaper to run the same ad week after week.

So yes, be consistent. But be consistently showing prospects WHY you are the agent they need. Not just that you can fog a mirror.

Choosing the right place is important too, because results from one will far outweigh results from another. For example: I have a friend who is a mover in San Francisco. He pays $2,700 per month for a yellow pages ad and on average gets 23 calls from it per month. Not customers - just inquiries. Of course he let them write his ad - which wouldn't have happened if we'd been acquainted before it happened!

He didn't renew for next year, and instead will focus on consistently reaching out to Realtors, decorators, home stagers, auction houses, and furniture companies - many of whom already use his company.

As always - track response and where it comes from, and then be consistent with the good choices.

Posted by Marte Cliff over 10 years ago

I really enjoyed reading this, and I actually needed to read the part about the consistency. It is easy to get off track these days with all of the negative press.

Posted by Takara Taylor (Midwest Properties) over 10 years ago

Consistence and regular marketing is key.  Great ideas  Thank you.

Posted by Kevin O'Shea, White Plains, NY Real Estate (Coldwell Banker) over 10 years ago

Good info.  It is necessary to constantly re-invent and expand your business and ideas constantly.

 

EliteNotaryNetwork

Posted by Cynthia over 10 years ago

Jason,

Great Post, The one thing that stands out is you have written goals.  A lot of people have goals in their heads but not in writing and with no time frame to achieve them.  The comment about your agents under "Expanding our Focus - So I will support this for them by providing the necessary exposure and database of information" It is great to see a Broker who is unselfish and willing to help.  Thank you for sharing this information.

Posted by Sharon Richards (Kirsten Realty Tampa Florida) over 10 years ago

Jason - this post is hilarious, well the last part, I am ROTFL about the Punk'd idea.  That would be a wonderful blog series.

Seriously - you are giving great advice to all of us, another thing you are consistent at.  Thank you.  Your website is excellent.

Posted by Virginia Hepp - Mesquite NV REALTOR, Mesquite NV Homes and Neighborhoods - Search MLS (ERA - Mesquite NV Homes For Sale) over 10 years ago

Consistancy definitely.  You didn't ask, but I must say that print advertising is really becoming less and less productive, but still very expensive.  The internet is where it is.  Thanks for adding humor to some great advice!

Posted by Anonymous over 10 years ago

love the rainbow wig at football games idea - you don't mind if I steal that one, do you?

Posted by Hope Goss, Ventura Real Estate (Ventura Property Shoppe) over 10 years ago

I agree that ANY marketing is good marketing. We never know who and why someone may be interested in our services. As long as the marketing is tasteful, professional and honest, it could eventually work.

Posted by Mott Marvin Kornicki, Waterway Realtors, Notary Public 786-229-7999 (Waterway Realty, Realtors® • Broker • South East Florida •) over 10 years ago

If I ever move to Austin, I want to work for you.

Posted by Retired Notworking over 10 years ago

Greatness is the sum of small efforts performed day in and day out with consistency.

I love the quote above....it really is the key to our business...consistent efforts and keeping track of what works and what does not...I too really liked your website...

Posted by Sonja Adams (Samson Proprties) over 10 years ago

Jason ... thanks for your article about consistence and marketing efforts to make you grow ... blogging, SEO, networking ... You have this figured out.  Fun too.  Keep up the good writing. Best wishes.

Harrison K. Long, Explore group, Irvine, CA

Posted by Harrison K. Long, REALTOR , GRI, Broker associate, Attorney (HomeSmart, Evergreen Realty) over 10 years ago

I have one agent in our office, who did a lot of KIOSK work, basically it was located at the mall.  People saw him all the time and started to get comfortable with him there, so he started to pickup business.  I'm now trying this, plus I received a ActiveRain referral from Ontario two days ago, and it was my first ActiveRain referral, so it does work. 

I agree with you CONSISTENCY does work, as long as you do it on a daily, biweekly or weekly basis.

                                  ;>)

Posted by Ann-Marie Clements, Ed.D. candidate, Innovative Proactive Principa (Candidate for an Ed.D. in Educational Leadership) over 10 years ago

Hi Jason,

Good luck with Hurricane Ike tomorrow.  Hope you don't get any tornadoes your way.  We're watching in Canada, because it'll probably come this way with more rain.

                           ;>)

Posted by Ann-Marie Clements, Ed.D. candidate, Innovative Proactive Principa (Candidate for an Ed.D. in Educational Leadership) over 10 years ago

E-x-ce-l-l-e-n-t blog.  Great information and inspiration.  Good luck with your business.  Hell sounds like you don't need luck.

 

Thanks for the info

Stan Stepak

Posted by Stanley Stepak, Realtor - Avon Lake, Avon, Bay Village, Westlake, (Howard Hanna - Avon Lake, OH) over 10 years ago

Oh, I don't know Jason, I think a few of the marketing options you've forsaken might just make a name for you - I'm just not sure what that name might be : )

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) over 10 years ago

Jason....I had a great laugh....Thank You...all great points and ideas..and YES you shoudl re-think the rainbow wig..and I'd go for some body paint too! Be well..keep having fun!

Posted by Tara Stone, NJ Estates and Stables (eXp Realty) over 10 years ago

JASON - I learned this a long time ago when I sold print advertising.  Some smaller companies would want to do a full page ad to make a splash, but they ended up using their whole budget on that one page.  Once the new issue came out the following week, they were basically forgotten.  I encouraged those people to consider smaller ads, in the same location of the magazine, with greater frequency.

Posted by Adam Waldman, Realtor - Long Island (Westcott Group Real Estate Company) over 10 years ago

I work with my husband and we've had success branding ourselves through consistent marketing.  We take the back page of our monthly local paper, are on the shopping carts at the local grocery store, take the presenting sponsorship of our cities summer concert series.  One publication we advertised in for 10 years still has residual results.  We canceled it 3 years ago, but we have people who recognize us from it and think we're still in it.

To top it off my husband/partner has become the mayor of our city.  Community involvement is a great way of being out there in a positive way.

Posted by Julie Varon over 10 years ago

Almost since the onset of my real estate career, I have focused most of my efforts toward online marketing.  We launched our Austin real estate website in 1998,

Good morning Jason,

That was smart.  You were ahead of the curve.  Online competition was less intense in '98.  The sad thing is that some agents, and even some brokers, STILL don't have any effective internet marketing in the year 2008!

Respectfully,

Bruce

Posted by Not Yet Licensed over 10 years ago

Jason:  In my prior career, I sold radio shows, newspaper ads and radio ads.  To say I know marketing is an understatement.  You are 100% correct in your consistency point.  Consistency is EVERYTHING.  Better to be consistent,for example, by farming to 100 houses every month, than 1000 four times a year.  No matter how you choose to market, be consistent.  Be willing to take on the marketing every month, every week or in the case of blogging, every day. 

Posted by Chris Ann Cleland, Associate Broker, Bristow, VA (Long and Foster REALTORS®, Gainesville, VA) over 10 years ago

Jason:  Great post, as alwys.

Posted by Linda Tremblay, Associate Broker - Bucks County, PA Real Estate Services (Long & Foster Real Estate, Inc, PA License #AB065488) over 10 years ago

Thanks for the inspiration, Jason.  I am trying to remain consistent in blogging and in commenting on enjoyable posts like yours....

I am officially stealing the "fight club" idea - not the fight part, but the soap!  I will insert Monopoly "houses" into the soap since I am constantly needing to cleanse sellers and buyers minds about LOCAL Market conditions!

Maybe I should wear the rainbow wig when distributing them ;)

Posted by Carolyn E. Durkin, Realtor - CBR - Scituate, MA Real Estate (William Raveis Real Estate) over 10 years ago

I have been pumping lots of time, energy and money into building my online presence.  I have not yet reached the tipping point -- critical mass -- that point when they sky will suddenly turn baby blue pink.  Your words are therefore very encouraging.  Thank you.

Posted by Debbie Durkee, ALC, CRS -- Land & Country Estates near Tulsa (Coldwell Banker Select, Realtors -- Tulsa, Oklahoma) over 10 years ago

You are correct... Been there and still doing it!!!!

Posted by Pamela Elder (Gaines Realty) over 10 years ago

Hi Jason!  I have to admit that I'm still laughing at the "You just got Punk'd by Jason Crouch! Here's his card."  I completely visualized that whole thing and my goodness did that give me a good chuckle.  You are so incredibly right on target with this post.  I'm kicking myself in the rear right now because one of the things that has really helped me in my business is consistent marketing and with full admission, I haven't balanced that out this summer.  Grrrr! Thank you for being such an inspiration and for blogging your heart out.

Posted by Julie Neerings~Lifting Hearts ♥ Building Dreams~ (Agent Referral) over 10 years ago

When I became a Realtor, I was relying on my Partner to help me with marketing since he's the marketing & business guru. The only thing he told me was to pick three things and do them "persistently and consistently." That I've done, and I'm still here in this slow market.

Posted by Jim Frimmer, Realtor & CDPE, Mission Valley specialist (HomeSmart Realty West) over 10 years ago

Yes I agree with a previous post too:: If I ever move to Ausin, I want to work for you too.  I love your energy and love out of the box thinking. It is a must in todays market!!!!

Posted by Janice Morze, Realtor, Ehret Realty, COllingswood NJ over 10 years ago

I can't believe you just talked about Fight Club. Rule #1......

Posted by Brian Belcher, Charlotte Realtor (RE/MAX Executive) over 10 years ago

Great post.  Marketing is key.

JC

Posted by Janice Cooper, Broker Associate, ABR, ASP (Long & Foster Real Estate Inc. ~ C: 609-694-3622 New Jersey) over 10 years ago

Consistency is key, I have to agree.Great post. thanks for sharing.

Posted by Daisy Montano (The Saavedra Team) over 10 years ago

I have almost many times planned to stop a certain marketing and right at that fed up moment boom a transaction results.  So hanging in and being consistent does work.

Posted by DeAndrea "Dee Dee" Jones, The NorthernVARealEstateLady & DMVRealEstateChick (Home Buyers Marketing II, Inc.) over 10 years ago

Jason, you so hit the nail on the head with consistent marketing. It works so I keep doing it and I am getting more and more referrals each month which makes me very happy. Keep up the good posts.

 

Posted by Kelsey Barklow, 423/948-9154 (Hurd Realty) over 10 years ago

Don't forget to ask people where they found you - it's great to try a bunch of different things, but if you don't know where they came from, then you don't know what's working for you!


Ed

Posted by Edward Beck, Helping Buyers and Sellers Turn the Page. (William Lawrence Agency) over 10 years ago

Participate